Table of Contents
Executive Summary
- US Video Game Advertising Spending, by Segment, 2007-2012 (millions)
- Key Questions
The eMarketer View
- Key eMarketer Numbers - Video Game Advertising
Videogames as a Marketing Channel
- US Video Game Advertising Spending, by Segment, 2007-2012 (millions)
- Comparative Estimate: US In-Game Advertising Spending, 2006-2012 (millions)
- Frequency with which US Internet Households with an Xbox 360 Use It for
Playing Games Online, 2007 (% of respondents)
Video Game Industry in Numbers
- US Video Game Software and Hardware Revenues, 2007-2012 (billions and %
change)
- US Video Game Software and Hardware Sales, 2007 & 2008 (billions)
- US Video Game Software Sales, by Format, 2007
- Worldwide Video Game Software and Hardware Revenues, 2007-2012 (billions
and % change)
- Worldwide Video Game and Interactive Entertainment Industry Revenues, 2006
& 2009 (billions)
- Video Game Console Sales, Households and Installed Base Worldwide,
2008-2012
- US Next-Generation Video Game Console Sales, January-December 2007 (units)
- Marketing through Console- and PC-Based Games
- US Dynamic* In-Game Advertising Spending, 2006 & 2012 (% of total in-game
ad spending**)
Marketing through Online Games
- Online Gaming Revenues Worldwide, 2006-2011 (millions)
- Online Video Game Spending Worldwide, 2006 & 2012 (billions)
In-Game Advertising Case Studies
Evolving Demographics of US Gamers
- Demographic Profile of White Collar Casual Gamers Worldwide, June 2007 (%
of respondents)
- US Online Gamers, by Gender, 2007 (% of total units)
- Video Game Ownership according to US Consumers, by Household Type and
Gender, February 23, 2007-March 6, 2007 (% of respondents in each group)
Related Information and Links
- Related Links
- Contact
- Report Contributors
About eMarketer
|
Related Report
|
View Cart
