Abstract
The UK Online Advertising report analyzes the trends that are
transforming the explosive British online ad market into merely a steadily
growing market.
Things seem to be slowing down, but naturally.
In 2007, spending on UK Internet advertising topped £2.6 billion ($5.3
billion), up more than 30% from 2006.
Furthermore, online advertising spending will continue to grow, and approach
£5 billion ($8.7 billion) in 2012.
Not bad for a “maturing” market.
Key questions the “UK Online Advertising” report answers:
- What percentage of UK advertising spending is going to the Internet?
- Which industry sectors are spending the most online?
- Which formats are most popular with Internet advertisers?
- What new developments in behavioral targeting should UK advertisers be
aware of?
- Will social network advertising grow beyond the experimental stage?
- And many others
eMarketer Reports - On Target and Up to Date
The UK Online Advertising report aggregates the latest data from
international marketing and communications researchers with eMarketer analysis
to provide the information you need to make smart, accurate business decisions.
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