UK Online Advertising: Reaching Maturity

Executive Summary

• UK Online Advertising Spending, 2007-2012 (millions)
• Key Questions

The eMarketer View

• Key eMarketer Numbers - UK Online Advertising

Total UK Advertising Spending

• UK Advertising Spending, 2007 & 2019 (in millions of £*)
• Advertising Spending Growth in Select Countries and Regions Worldwide, 2006-2008 (% increase/decrease vs. prior year)
• Advertising Spending for Select Countries in Europe, 2006-2008 (% change)

The Internet vs. Other Media

• UK Total Advertising Spending, by Media, First half 2007 (% share)
• UK Online Advertising Spending, 2007 & 2009 (% of total advertising spending)
• UK Advertising and Marketing Revenues, by Media, 2006, 2007 & 2008 (millions of £)
• UK Marketing Spending, by Segment, 2007 (% of total)

Online Advertising Spending

• UK Online Advertising Spending, 2007-2012 (millions)
• UK Online Advertising Spending, First half 2006 & First half 2007 (millions of £)
• Online Advertising Spending in Select Countries in Western Europe, 2005-2011 (millions)
• Online Advertising Spending Growth in Select Countries in Western Europe, 2005-2011 (% increase vs. prior year)
• Online Advertising Spending per Internet User for Select Countries in Europe, 2006

Online Spending by Industry

• UK Online Advertising Spending, by Industry, First half 2006 & First half 2007 (% share)

Online Advertising Formats

• UK Online Advertising Spending, by Format, First half 2007 (millions of £, % increase vs. same period of prior year and % share)
• UK Online Advertising Spending, by Format, First half 2007 (millions of £ and % share)
• Search Advertising
  • Search Advertising Spending Share for Select Countries in Europe, 2006 (% of total search advertising spending)
  • UK Search Engine Marketing Revenues, 2006 & 2007 (billions of £)
  • Search Advertising Spending in Select Countries Worldwide, by Search Engine, Q4 2007 (% share)
• Display Advertising
  • Online Display Advertising Spending for Select Countries in Europe, 2006 (millions of € )
  • Number of Online Display Advertising Campaigns and Online Advertisers in the UK, April 2004-2007
• Video Advertising
  • Online Advertising Click-Through Rates in Select Countries in Western Europe, by Ad Type, March 2007
• Classified Advertising
  • Classified Advertising Spending for Select Countries in Europe, 2006 (millions of € )
• E-Mail Marketing
  • E-Mail Advertising Spending for Select Countries in Europe, 2006 (millions of € )
  • E-Mail Opt-In Incentives Offered by UK and US Retailers, 2007 (% of Web sites surveyed)
• Affiliate Marketing
  • UK Affiliate Network Revenues, 2006 & 2007 (billions of £)
  • Commissions and Fees Paid to UK Affiliate Networks, 2005-2007 (millions of £)
• Mobile Internet Advertising
  • Top 10 Countries Worldwide, Ranked by Mobile Advertising Requests* for Ads Served by AdMob, January 2008 (millions and % of total)
  • Year in which Mobile Channels Will Become a Mainstream Advertising Medium according to IABUK Members, November 2007 (% of respondents)
• Advertising on Social Networks
  • Online Activities of UK Internet Users, 2007 (% of respondents)
  • UK Social Networking Site Users, by Age, 2006 & 2007 (% of each group)
  • Personal Activities Conducted Online While at Work according to UK Internet Users, 2008 (% of respondents)

Trends to Watch

• Advertiser Attitudes
  • Satisfaction with Select Online Marketing Methods Used by UK Online Marketers, January 2007 (% of respondents)
• The Rise of Behavioral Targeting
• Regulatory Issues
• New Agency Approaches

Related Information and Links

• Related Links
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