Table of Contents
Executive Summary
- Mobile Advertising Spending Worldwide, by Format, 2007-2012 (millions)
- Key Questions
The eMarketer View
- Key eMarketer Numbers - Mobile Advertising
Mobile Ad Spending
- Mobile Advertising Spending Worldwide, by Format, 2007-2012 (millions)
- Comparative Estimates: Mobile Advertising Spending Worldwide, 2007-2012
(millions)
- Spending by Region
- US Mobile Advertising Spending, 2007-2012 (millions)
- Mobile Advertising Spending in the Asia-Pacific Region (1), 2007-2012
(millions)
- Mobile Data Revenues in India, by Segment, 2006 & 2012 (% of total)
- Mobile Advertising Spending in Western Europe (1), 2007-2012 (millions)
- Factors Driving Spending
- Mobile Messaging Revenues* Worldwide, 2006-2011 (billions)
- US Mobile Internet Users, 2007-2012 (millions)
- Mobile Internet Users in Select Countries Worldwide, 2006 (% of
respondents)
- Mobile Internet Advertising Audience Worldwide, by Age, Q3 2007 (% of
total)
- Mobile Advertising Impressions Worldwide, by Region, December 2007
(millions and % of total)
Marketer Attitudes
- Average Price for a Mobile Marketing Campaign in the US, 2005-2007
- Text-Based (SMS) Mobile Advertisements Received and Responded to by Mobile
Subscribers in the US and Select Countries in Western Europe, July 2007
(thousands and % of mobile subscribers receiving and responding)
Consumer Attitudes and Usage
- Attitudes* of Mobile Phone Users in the US and Select Countries in Western
Europe** toward Mobile Advertising, December 2006 (% of respondents)
- Select Mobile Content and Services Used* by Mobile Phone Users in Select
Countries in the Asia-Pacific Region, May 2007 (% of respondents)
- Consumers and Advertisers Make a Deal
When Will Mobile Advertising Grow Up?
Related Information and Links
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