Abstract
Today, many consumers turn to the Internet to research products- whether they
buy on the Web site or later in-store. As they conduct their research, the
critical first-step in the purchase decision, consumers assign more
credibility to the opinions of other consumers than to paid experts or sell
copy.
The Consumer Interactions report analyzes the impact online customer-generated
content is having on the sales process, online and off.
Blogs and customer ratings and reviews have been part of the Internet
landscape for a while now, but social shopping sites have emerged over the
past two years and are still a work in progress.
More and more, all of them are influencing sales, and marketers are
increasingly reaching out to the growing number of online consumers who take
their shopping cues from their peers by targeting influential product reviewers
Key questions the “Consumer Interactions” report answers:
- What is social shopping?
- How can online retailers take advantage of social shopping trends?
- How do blogs help online consumers make purchase decisions?
- How do customer ratings and reviews benefit consumers and retailers?
- How are online marketers reaching out to online trendsetters and
influentials?
- How can a bad review help online sellers?
- And many others.....
eMarketer Reports- On Target and Up to Date
The Consumer Interactions report aggregates the latest data from marketing and
communications researchers with eMarketer analysis to provide the information
you need to make smart, accurate business decisions.
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