Abstract
In the US, spending on online video ads is projected to more than triple by
2011. In Europe, the market is expected to grow even faster, thanks partly to
the expansion of high-speed broadband in the UK, France, Germany and
Scandinavia.
The Online Video Advertising report examines this nascent but rapidly
growing ad channel with special emphasis on developments in Western Europe.
eMarketer estimates that online video ad spending in the US now represents
less than 4% of all Internet advertising, and the equivalent of 1% of TV
advertising. But the market is growing.
According to ABI Research, online video ad spending in Europe will increase
from $200 million in 2008 to $2.46 billion in 2012.
Key questions the “Online Video Advertising” report answers:
- What are the most popular online ad formats?
- How long should a video ad run?
- What is the difference between online video and TV ads?
- Who watches online video ads?
- What do viewers like- and dislike- about online video ads?
- How are US and European viewers similar?
- Which European country is leading the way in online advertising?
- And many others.....
eMarketer Reports- On Target and Up to Date
The Online video Advertising report aggregates the latest data from
international marketing and communications researchers with eMarketer analysis
to provide the information you need to make smart, accurate business decisions.
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