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Market Research Report

Online Video Advertising:Focus on the UK, France and Germany

Published by eMarketer Contact us : +1-860-674-8796
Published 2008/04 Content info 14 Pages, 17 Charts
Product code EM64735
Price From  US $ 695 Order/Price list
US $ 695 PDF by E-mail (Single User License)
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Description TOC

Table of Contents

Executive Summary

  • Online Video Advertising Spending in Asia, Europe and the US, 2008 & 2012 (millions)
  • Key Questions

The State of Play

  • Characteristics of Online Video Ads, 2007-2008

Consumer Responses to Online Video

  • Attitudes and Behaviors of US Adult Online Video Viewers toward In-Stream Online Video Advertising, December 2007 (% of respondents)
  • US Online Video Viewers' Responses to Online Video Advertising, April-May 2007 (% of respondents)
  • Number of Actions Ever Taken by US Adult Online Video Viewers in Response to TV and Online Video Ads, July 2007 (% of respondents)
  • Attitudes of US Online Video Viewers toward Brands Featured in Online Video Ads, July 2007 (% of respondents)
  • Metrics for US Online Video Advertising vs. TV Commercials, 2007 (% increase vs. TV)

Business Models for Online Video Advertising

  • In-Stream Ads
    • Attitudes* of US Online Video Viewers toward Online Video Advertisements, April-May 2007 (% of respondents)
    • Factor that Would Make Online Video Advertisements More "Pleasurable" according to US Online Video Content Streamers, June 2007 (% of respondents)
  • In-Text and In-Banner Ads

Europe' s Online Video Viewers

  • The UK
    • UK Internet Users Who Watch Online Video, 2006 & 2007 (% of respondents)
    • Percent of Time Online that UK Adult Internet Users Spend Watching Online Video, by Age, February 2007
    • Top 10 UK Online Video Sites, Ranked by Market Share of Visits, February 2008
  • France
    • Online Audio and Video Activities of Adult Internet Users in Select Countries Worldwide, October 2007 (% of respondents)
    • Responses to Online Video Advertising among Online Video Viewers in France, 2007 (% of respondents)
  • Germany
    • Online Video Use and Interest among Adult Internet Users in Germany, May 2007 (% of respondents)
    • Adult Internet Users in Germany Who Are Interested in Advertising-Supported vs. Paid Online Video Content, by Pricing Model, May 2007 (% of respondents)
    • Leading Types of Online Video Content Sites Used by Adult Internet Users in Germany, May 2007 (% of respondents)

Trends to Watch

  • Publisher Investments
  • Better Video Quality
  • Automated Ad Creation
  • Archives Come Alive
  • Budget Battles
  • Regulatory Issues

Related Information and Links

  • Related Links
  • Contact
  • Report Contributors
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