Table of Contents
Executive Summary
- Online Video Advertising Spending in Asia, Europe and the US, 2008 & 2012
(millions)
- Key Questions
The State of Play
- Characteristics of Online Video Ads, 2007-2008
Consumer Responses to Online Video
- Attitudes and Behaviors of US Adult Online Video Viewers toward In-Stream
Online Video Advertising, December 2007 (% of respondents)
- US Online Video Viewers' Responses to Online Video Advertising, April-May
2007 (% of respondents)
- Number of Actions Ever Taken by US Adult Online Video Viewers in Response
to TV and Online Video Ads, July 2007 (% of respondents)
- Attitudes of US Online Video Viewers toward Brands Featured in Online
Video Ads, July 2007 (% of respondents)
- Metrics for US Online Video Advertising vs. TV Commercials, 2007 (%
increase vs. TV)
Business Models for Online Video Advertising
- In-Stream Ads
- Attitudes* of US Online Video Viewers toward Online Video
Advertisements, April-May 2007 (% of respondents)
- Factor that Would Make Online Video Advertisements More "Pleasurable"
according to US Online Video Content Streamers, June 2007 (% of respondents)
- In-Text and In-Banner Ads
Europe' s Online Video Viewers
- The UK
- UK Internet Users Who Watch Online Video, 2006 & 2007 (% of respondents)
- Percent of Time Online that UK Adult Internet Users Spend Watching
Online Video, by Age, February 2007
- Top 10 UK Online Video Sites, Ranked by Market Share of Visits, February
2008
- France
- Online Audio and Video Activities of Adult Internet Users in Select
Countries Worldwide, October 2007 (% of respondents)
- Responses to Online Video Advertising among Online Video Viewers in
France, 2007 (% of respondents)
- Germany
- Online Video Use and Interest among Adult Internet Users in Germany, May
2007 (% of respondents)
- Adult Internet Users in Germany Who Are Interested in
Advertising-Supported vs. Paid Online Video Content, by Pricing Model, May
2007 (% of respondents)
- Leading Types of Online Video Content Sites Used by Adult Internet Users
in Germany, May 2007 (% of respondents)
Trends to Watch
- Publisher Investments
- Better Video Quality
- Automated Ad Creation
- Archives Come Alive
- Budget Battles
- Regulatory Issues
Related Information and Links
- Related Links
- Contact
- Report Contributors
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