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Market Research Report

Mobile Social Networking: Connecting to Consumers

Published by eMarketer Contact us : +1-860-674-8796
Published 2008/05 Content info 15 Pages, 21 Charts
Product code 66473
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Description TOC

Table of Contents

Executive Summary

  • Worldwide Mobile Social Network Users, 2007-2012 (millions)
  • Key Questions

The eMarketer View

  • Key eMarketer Numbers - Mobile Social Networks

Mobile Social Networking Users

  • Worldwide Mobile Social Network Users, 2007-2012 (millions)
  • Members of Mobile Social Communities Worldwide, 2006 & 2011 (millions)
  • Mobile Social Network Users Worldwide, 2010 & 2012 (millions and % of mobile phone users)
  • US Online Social Network Users, by Age, 2006-2011 (millions)
  • Worldwide Unique Visitors to Social Networking Sites, November 2007-January 2008 (millions)
  • Social Networking Activities* of US Adult Mobile Internet Users, Q2 2007 (% of respondents)
  • Communication Methods* Other than E-Mail Used for Personal Communication according to US Internet Users, September 2007 (% of respondents)
  • Mobile Phone Applications Used by Social Networking Users and Non-Social Network Users Worldwide, 2006 (% of respondents)
  • Mobile Content and Application Activities of Mobile Subscribers in the US and Select Countries in Western Europe, January 2008 (% of mobile subscribers)
  • Mobile Content Used by US iPhone, Smartphone* and Mobile Phone Subscribers, January 2008 (% of total)
  • Mobile Phone Subscribers in the US and Select Countries in Western Europe Who Access Mobile Social Networking Sites or Blogs, by Frequency of Usage, June 2007 (% of respondents)
  • Frequency with which Mobile Phone Users Worldwide Share Online and/or Mobile User-Generated Content, 2008 (% of respondents)

Can Mobile Social Networking Jumpstart the Mobile Internet?

  • Mobile Entertainment Revenues Worldwide, by Type, 2007-2012 (millions)
  • Mobile Entertainment Revenues Worldwide, 2007 & 2012 (billions)
  • Mobile User-Generated Content (UGC) Revenues Worldwide, 2007 & 2012 (millions)
  • US Mobile Data Service Revenues, 2006 & 2007 (billions and % change)
  • Mobile Messaging and Internet Use by Mobile Phone Users in Select Countries Worldwide, October 2007 (% of respondents)
  • Mobile Content Most Desired by UK Mobile Phone Users, 2008 (% of respondents)
  • US Mobile Phone Users with Camera Phones, 2006 & 2007 (% of total)
  • Mobile Messaging Applications Used by Mobile Users Ages 12-24 in the EU-7, Q2 2006 (% of respondents)

Online Social Networking Goes Mobile

  • MySpace
  • Facebook

Mobile Social Networking Pure-Plays

  • airG
  • Mocospace
  • itsmy.com
  • myGamma

Mobile Social Networking Enablers

  • Ovi from Nokia
  • Yahoo! oneConnect
  • Intercasting Corporation

Related Information and Links

  • Related Links
  • Contact
  • Report Contributors
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