Politics '08 Online: Push Meets Pull

This year' s national and local elections are generating record advertising spending, including online. Still, only 1% to 2% of political ad budgets will be spent online, compared with 50% to 80% on broadcast TV advertising.

The Politics ' 08 Online report analyzes how online advertising, communications and social networks are affecting this year' s political races.

eMarketer estimates online advertising from political campaigns and advocacy groups will reach $50 million this year.

That doesn' t sound like much, and it isn' t. Candidates and advocacy groups aren' t buying a lot of online advertising- search or display. They are spending most of their Internet budgets on Web sites and e-mail marketing.

• Why is television advertising still so popular with campaigners?
• What are the demographics of online voters?
• How are Internet users searching for political information?
• What ads work with DVRs?
• Does online behavior differ according to political party affiliation?
• When are Internet users most likely to look for political information?
• What happens to a politician' s online community when the candidate drops out ?
• And many others....

The Politics ' 08 Online report aggregates the latest data from marketing and communications researchers with eMarketer analysis to provide the information you need to make smart, accurate business decisions.