Abstract
Once a haven for techies, there are now blogs for everything from celebrity
gossip to political commentary to the most mundane personal minutiae. By 2012,
more than 145 million people- or 67% of the US Internet population- will be
reading blogs at least once per month.
The Blogosphere report analyzes the growing social and economic impact of this
once niche-communications channel.
The number of people creating blogs in the US will also grow, reaching 34.7
million people by 2012- 16% of the Internet population. By contrast, there
were some 22.6 million US bloggers in 2007, a number that correlates to 12% of
Internet users.
Buoyed by these massive levels of consumer engagement, US blog advertising
will reach $746 million in 2012, up from $283 million in 2007.
Key questions “The Blogosphere” report answers:
- How many US Internet users are currently writing blogs?
- How many US Internet users are reading blogs?
- What is the relationship between the mainstream media and the blogosphere?
- What are the demographics of bloggers and blog readers?
- How much was spent on blog advertising in the US in 2007?
- How fast will blog advertising grow in the next five years?
- Which blog sites receive the most visits?
- How has blog traffic changed in recent years?
- And many others.....
eMarketer Reports- On Target and Up to Date
The Blogosphere report aggregates the latest data from marketing and
communications researchers with eMarketer analysis to provide the information
you need to make smart, accurate business decisions.
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