Table of Contents
Executive Summary
- Online Advertising Spending in China, 2007-2012 (millions)
- Key Questions
The eMarketer View
- Key eMarketer Numbers-Online Advertising Spending in China
- Beyond Size
- Top 10 Countries Worldwide, Ranked by Internet Users*, 2007-2012
(millions)
- China - Key Demographic and Internet Metrics, 2007 & 2012 (millions)
- Internet Users in China, by Age and Gender, December 2007 (% of total)
Advertising Spending
- Comparative Estimates: Total Advertising Spending in China, 2007-2012
(billions)
- Top 10 Countries Worldwide, Ranked by Advertising Spending, 2007 & 2010
(millions)
- Top 10 Countries Worldwide, Ranked by Advertising Spending Growth, 2010
(millions and % change vs. 2007)
- Comparative Estimates: Total Advertising Spending Growth in China,
2006-2011 (% change)
- Advertising Spending in Select Countries Worldwide, by Media, 2008 (%
market share)
- Top 10 Advertisers in China, Ranked by Total Advertising Spending, 2005 &
2006 (millions and % change)
- Advertising Spending Growth among the Top 10 Advertising Brands* in China,
2007 (% change)
- Advertising Spending Growth among the Top 10 Advertising Categories* in
China, 2007 (% change)
Online Advertising
- Online Advertising Spending in China, 2007-2012 (millions)
- Comparative Estimates: Online Advertising Spending in China, 2007-2012
(millions)
- Online Advertising Revenues in China, by Format, 2007-2011 (billions of
RMB)
- Online Advertising Revenues in China, 2001-2011 (billions of RMB and %
change)
- Online Advertising Revenues in China, by Format, Q1 2008 (millions of RMB)
- Online Brand Advertising Revenues in China, 2007 & 2011 (billions of RMB)
- Top 10 Chinese-Language* Web Sites, Ranked by Traffic, May 2008
- Top Six Web Properties in China, Ranked by Market Share of Visits, March &
October 2007
- Leading Internet Companies in China, Ranked by Online Advertising
Revenues, 2007 (millions)
- Online Advertising Revenues in China, by Company, Q3 2007 & Q1 2008 (%
market share)
- Leading Internet Companies in China, 2007
- Top 10 Advertisers in China, Ranked by Online Display Advertising
Spending, 2007 (millions of RMB)
- Search Advertising
- Share of Search Queries in China, by Search Engine Provider, Q3 2007
- Share of Online Searches in China and Japan, by Search Engine, November
2007 (% of total)
- Search Engine Revenues in China, by Company, Q1 2008 (% of total)
- Search Engine Revenues in China, Q3 2006-Q3 2007 (millions of RMB and %
change)
- Search Engine Revenues in China, 2002-2007 (billions of RMB and % change)
- Beijing 2008 Olympic Games
- Online Advertising Spending in China for the Beijing 2008 Olympic Games,
October, November & December 2007 (billions of RMB and % change)
- Online Advertising Spending on Portal* vs. Other Web Sites in China for
the Beijing 2008 Olympic Games, October, November & December 2007 (billions
of RMB)
Online Demographics and Usage
- Internet Users and Penetration in China*, 2007-2012 (millions and % of
population)
- Internet Access Locations Used by Internet Users in China, December 2007
(% of respondents)
- Internet Users in China, by Gender, 2003 & 2007 (% of total)
- Adults Who Use the Internet in China, by Gender, 2007 (% of respondents in
each group)
- Internet Users in China, by Age, 2003 & 2007 (% of total)
- Adults Who Use the Internet in China, by Age, 2007 (% of respondents in
each group)
- Number of Web Sites in China, 2002-2007 (thousands)
- Average Number of Hours Internet Users in China Spend Online per Week,
2001-2007
- Internet Users in China, by Frequency of Use, 2007 (% of respondents)
- Time Spent Playing Online Games per Week by Internet Users in China,
December 2007 (% of respondents)
- Online Activities of Internet Users in China, 2007 (% of respondents)
- Types of Content Posted Online by Internet Users in China, December 2007
(% of UGC* users)
- Young Adult* Internet Users in China and the US Who Search for and Share
Opinions Online, November 2007 (% of respondents in each group)
- Young Adult* Internet Users in China and the US Who Have Expressed
Personal Opinions or Written about Themselves Online, November 2007 (% of
respondents in each group)
Trends to Watch
Related Information and Links
- Related eMarketer Reports
- Related Links
- Contact
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