Table of Contents
Executive Summary
- US Retail E-Commerce Sales, 2007-2012 (billions and % change)
- Key Questions
The eMarketer View
- Key eMarketer Numbers - US Retail E-Commerce
Retail E-Commerce Overview
- US Online Buyers for Whom Online Buying Reduces Offline Buying, 2006 &
2007 (% of respondents)
- Channel Share of Holiday Season Spending among US Internet Users, 2006 &
2007 (% of total)
- The Current Economic Environment
- Planned Change in Total Purchases of Discretionary* Goods by US Internet
Users vs. Last Year, 2008 (% of respondents)
- Planned Change in Online Purchases of Discretionary* Goods by US Online
Buyers vs. Last Year, 2008 (% of respondents)
- Planned Change in the Amount of Retail Products Purchased by Category
according to US Online Buyers, 2008 (% of respondents)
- Effects of the Current Economic Climate* on Shopping Behavior of US
Adult Consumers, 2008 (% of respondents)
- Reasons that US Internet Users Make Purchases Online vs. in a Store,
2008 (% of respondents)
Retail E-Commerce Market Forecast
- US Retail E-Commerce Consumer Demand Model, 2007-2012
- Consumer Online Buying Definitions, 2007
- Online Shoppers and Buyers
- US Online Shoppers, 2007-2012 (millions and % of Internet users)
- US Online Buyers, 2007-2012 (millions and % of Internet users)
- Comparative Estimates: US Online Buyers, 2006-2010 (% of Internet users)
- Online Sales
- US Retail E-Commerce Sales, 2007-2012 (billions and % change)
- Comparative Estimates: US Retail E-Commerce Sales, 2007-2012 (billions)
- Average Annual Amount US Online Buyers Spend Online, 2007-2012 (% change)
Online Consumers
- Online Buyer Demographics
- Demographic Profile of US Online Buyers vs. Internet Users Who Have Not
Purchased Online, August-September 2007 (% of respondents)
- Demographic Profile of US Online Buyers, Q4 2007 (% of respondents in
each group)
- US Affluent Baby Boomers* Who Buy Online, 2004 & 2007 (% of respondents)
- US Online Buyers, by Race/Ethnicity, 2002 & 2007 (% of population in
each group)
- Online Shopping Activities of US Internet Users, by Race/Ethnicity,
March-April 2007 (% of respondents in each group)
- Top Five Product Categories Purchased by US Online Buyers, by Gender,
November 2007 (% of respondents)
- Advantages and Disadvantages of Buying Online
- Leading Reasons that US Holiday Shoppers Make Online Purchases, November
2007 (% of respondents)
- Positive and Negative Attitudes of US Internet Users toward Online
Shopping, by Age, August-September 2007 (% of respondents in each group)
- Positive and Negative Attitudes of US Internet Users toward Online
Shopping, by Household Income, August-September 2007 (% of respondents in
each group)
- Leading Reasons* for Choosing to Buy Online according to US Online
Buyers, by Income, November 2007 (% of respondents)
Two Underserved Consumer Markets
- Seniors
- US Internet Users Ages 62+, 2006-2011 (millions and % of total Internet
users)
- Demographic Profile of US Seniors: Internet Users vs. Non-Internet
Users, 2008 (% of respondents in each group)
- Leading Online Activities of US Senior Internet Users, 2008 (% of
respondents)
- Leading Types of Online Content Used by US Internet Users Ages 55+,
February 2008 (% of respondents)
- US Adult Internet Users Who Believe Online Content Is Focused on Own Age
Group, by Age, February 2008 (% of respondents in each group)
- US Internet Users Ages 35+ Who Believe Online Advertising Is Focused on
Younger Age Group, by Age, February 2008 (% of respondents in each group)
- Hispanics
- US Hispanic Internet Users, 2007-2012 (millions and % of total Internet
users)
- US Retail E-Commerce Spending, by Race/Ethnicity, 2011 (billions)
- Demographic Profile of US Hispanic Adult Internet Users, by Web Site
Language Preference, Q1 2007
- Attitudes of US Hispanic Adult Internet Users toward Spanish-Language
Web Sites, Q1 2007 (% of respondents)
- Online Consumer Behavior of US Hispanic Adult Internet Users, by Web
Site Language Preference, Q1 2007 (% of respondents)
Trends to Watch
- The continued development of dedicated, niche sites
- Accruing benefits of dedicated sites
- The challenge of selling based on customer attributes
Related Information and Links
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