Web Television in Europe: An Expanding Scene

Executive Summary

• UK Internet and Online TV Metrics, 2007-2012
• Key Questions

The eMarketer View

Video Is Booming Online

Technical Barriers Television Online Must Overcome

• Rising Demand for Broadband
  • Broadband Household Penetration in Select Countries Worldwide, 2007 & 2012 (% of total households)
• Pressure on ISPs

A Consumer-Driven Transition

• Broadband Users in Select Countries in Western Europe Who Have Watched Previews or Episodes of Favorite TV Programs Online, December 2006-January 2007 (% of respondents)
• Online Media Content Activities* of Internet Users Ages 15+ in Select Countries in Western Europe, March-June 2007 (% of respondents)
• Online Media Content Activities* of Male Internet Users Ages 15-34 in Select Countries in Western Europe, March-June 2007 (% of respondents)
• Top 10 Most Popular Online Activities of Internet Users in Select Countries in Western Europe*, September 2007 (% of respondents)
• Top 10 TV, Video and Movie Web Sites among UK Internet Users, Ranked by Unique Visitors, September 2007
• Online Audio and Video Activities of Adult Internet Users in Select Countries Worldwide, October 2007 (% of respondents)
• Online Video Metrics for Select Countries Worldwide, December 2007
• Types of UK Online Video and Their Advertising Potential, 2008
• Adult Internet Users in Select Countries Worldwide Who Are Interested in Watching TV Programs Online or on Their Mobile Phone, Q1 2008 (% of respondents)
• Adult Internet Users in the US and Select Countries in Western Europe* Who Enjoy Watching TV Shows on Their PC or Mobile Device, by Age, Q1 2008 (% of respondents)
• Online Activities of Internet and Social Network Users in Germany, February-March 2008 (% of respondents)
• Leading Types of TV Content that Adult Internet Users in the US and Select Countries in Western Europe* Would Like to Watch on Their PC or Mobile Device, Q1 2008 (% of respondents)
• Reasons that UK Internet Users Watch TV Online, 2008 (% of respondents)
• Other Convergent Behavior
  • Reasons that UK Internet Users Watch TV and/or Use the Internet, 2008 (% of respondents)

The Advertising Conundrum

• Online TV Advertising Revenues
  • Broadcast TV, Internet* and Online TV** Advertising Revenues Worldwide, 2006 & 2011 (billions)
  • Online TV* Revenues Worldwide, 2006-2011 (millions)
  • UK Free-to-View Online Television Revenues, 2007, 2008 & 2012 (millions of £)
• Rethinking the Broadcast Ad Model
  • Online TV and Video Revenues per Capita in Select Countries Worldwide, 2006 (£)

Will Consumers Pay?

• Adult Internet Users in Select Countries Worldwide Who Are Interested in Paying for TV Show Downloads, Q1 2008 (% of respondents)
• Adult Internet Users in the US and Select Countries in Western Europe* Who Would Pay to Download TV Shows, by Age, Q1 2008 (% of respondents)
• Leading Payment Methods for Downloading TV Shows Used by Adult Internet Users in the US and Select Countries in Western Europe*, Q1 2008 (% of respondents)

Trends to Watch

• Project Kangaroo
• Local TV Content Online
• Mobile TV
• New Regulations for Online TV in Europe

Related Information and Links

• Related Links
• Contact
• Report Contributors