Behavioral Targeting: Marketing Trends

Held back by incomplete technology development, brand marketers' preference to have ads appear with relevant content and concerns over violating consumer privacy, eMarketer estimates that US spending for behaviorally targeted online advertising will reach only $775 million in 2008.

The Behavioral Targeting report analyzes the trends that are driving, and delaying, development of this promising new online channel.

Things may not be going smoothly, but they are about to change.

eMarketer projects that behaviorally targeted ad spending will reach $4.4 billion by the end of 2012.

Mainstream adoption of online video advertising will be the key factor driving behaviorally targeted ad spending to nearly 25% of all US display ad spending that year.

• What forces are contributing to the growth of behaviorally targeted advertising?
• Why are some advertisers still ignoring the effectiveness of behavioral targeting?
• Why is ad targeting driving Yahoo!' s many suitors?
• What data-gathering methods affect behavioral targeting usage?
• How will ad networks contribute to the success of behavioral targeting?
• And many others.....

The Behavioral Targeting report aggregates the latest data from marketing and communications researchers with eMarketer analysis to provide the information you need to make smart, accurate business decisions.