Abstract
Brazil, Russia, India and China- collectively known as BRIC- represent the
next great growth curve for both mobile telecommunications and interactive
marketing. Home to over 40% of the world' s population, the rise of BRIC' s
emerging middle class will profoundly affect both industries.
The Mobile BRIC report analyzes the huge opportunities in these
diverse, complex and fast-changing markets.
Beyond the scale involved, BRIC' s growth is a game changer because mobile will
be the primary interactive screen for this new generation of consumers.
Moreover, mobile is not simply viewed as an extension of the Web in BRIC, as
it is in the US, Western Europe and parts of Asia-Pacific. Mobile is the
Internet for an increasingly large and attractive consumer segment- an
important distinction for marketers to keep in mind.
eMarketer estimates that BRIC will account for nearly 1.2 billion mobile phone
subscribers this year.
Key questions the “Mobile BRIC” report answers:
- Why should marketers analyze BRIC mobile advertising?
- How big will BRIC mobile markets become?
- How will the BRIC economies impact global mobile marketing?
- How will opportunities differ in BRIC countries?
- What will be the different development paths in BRIC countries?
- And many others.....
eMarketer Reports- On Target and Up to Date
The Mobile BRIC report aggregates the latest data from international
marketing and communications researchers with eMarketer analysis to provide
the information you need to make smart, accurate business decisions.
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