Mobile BRIC: Extreme Growth Ahead

Executive Summary

• Mobile Usage Metrics for BRIC, 2008 (millions and % penetration)
• Mobile Usage Metrics for BRIC, 2012 (millions and % penetration)
• Key Questions

The eMarketer View

Mobile Penetration in BRIC

• Top 10 Countries Worldwide, Ranked by Mobile Phone Subscriber Additions, 2007 (millions)
• Mobile Data Service* Users in Select Countries Worldwide, 2006 (% of respondents)
• Mobile Internet Users in Select Countries Worldwide, 2006 (% of respondents)
• Mobile Content and Services Used* by Mobile Phone Users in Select Countries in the Asia-Pacific Region, May 2007 (% of respondents)

Mobile BRIC Country Reports

• Brazil
  • Mobile Usage Metrics for Brazil, 2008 & 2012 (millions and % penetration)
  • Comparative Estimates: Mobile Phone Subscribers in Brazil, 2007-2012 (millions)
  • Mobile Phone Subscribers and Penetration Rate in Brazil, by Payment Plan, January-April 2008 (millions and % of population)
  • Mobile Phone Owners and Users in Brazil, September-November 2007 (% of respondents)
  • Mobile Activities of Mobile Phone Users* in Brazil, September-November 2007 (% of respondents)
  • Mobile Phone Owners in Brazil with Mobile Internet Access, September-November 2007 (% of respondents)
  • Internet Adoption Barriers among Households with Computers in Brazil, September-November 2007 (% of respondents)
  • Online Advertising Spending Growth in Select Countries in Latin America, 2005-2011 (% change)
  • Adult Internet Users in Select Countries Worldwide Who Are Interested in Watching TV Programs Online or on Their Mobile Phone, Q1 2008 (% of respondents)
• Russia
  • Mobile Usage Metrics for Russia, 2008 & 2012 (millions and % penetration)
  • Comparative Estimates: Mobile Phone Subscribers in Russia, 2007-2012 (millions)
  • Smartphone Sales in Russia, 2003-2007 (millions)
  • Mobile Value-Added Services (VAS) Revenues in Russia, by Segment, 2007 (% of total)
  • 3G-Enabled Mobile Phone Sales in Russia, 2005-2007
  • 3G Subscriber Penetration in Russia, 2005-2007 (% of total subscribers)
• India
  • Mobile Usage Metrics for India, 2008 & 2012 (millions and % penetration)
  • obile Phone Subscribers in India, January-April 2008 (millions)
  • Comparative Estimates: Mobile Phone Subscribers in India, 2007-2012 (millions)
  • Mobile Service Revenues in India, 2006 & 2012 (billions)
  • Mobile Data Revenues in India, 2006 & 2012 (billions)
  • Mobile Data Revenues in India, by Segment, 2006 & 2012 (% of total)
  • Top 10 Countries Worldwide, Ranked by Mobile Advertising Requests* for Ads Served by AdMob, January 2008 (millions and % of total)
• China
  • Mobile Usage Metrics for China, 2008 & 2012 (millions and % penetration)
  • Comparative Estimates: Mobile Phone Subscribers in China, 2007-2012 (millions)
  • Mobile Phone Users and Mobile Data Users in China, January-December 2007 (millions)
  • Mobile Phone Users, Penetration and Data Users in China, January-April 2008 (millions and % of population)
  • Internet Access Devices Used by Internet Users in China, December 2007 (% of respondents)
  • Internet Users in China, by Access Technology, December 2007 (millions)
  • Mobile Content and Application Activities of Mobile Subscribers in Select Countries Worldwide, December 2007 (% of mobile subscribers)
  • Online and Mobile Music Revenues of the Top 10 Digital Music Countries Worldwide*, First half 2007 (% of digital music revenues)
  • Mobile-TV-Enabled Mobile Phone Sales in China, 2007-2011 (thousands of units)
  • Mobile Broadcast TV Subscribers in China, 2007 & 2012 (millions)
  • Frequency with which Mobile-TV-Enabled Handset Owners in China Watch Mobile TV, February 2008 (% of respondents)

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