Abstract
While the average amount of television content consumed by US TV viewers has
increased over the last decade, an increasing proportion is being accessed and
viewed in non-traditional ways.
The TV Trends report addresses the question of why television content
stays much the same, while the ways and places it is viewed mushroom.
Video-on-demand (VOD), digital video recorders (DVRs), the broadband Web, and
3G mobile phones are giving TV consumers new ways to access and watch TV.
eMarketer estimates that by 2012 nearly 25% of all TV content watched each day
will be time-shifted, on-demand, on the Web or on a mobile device.
This does not spell the end of the traditional live TV broadcast or the
traditional 30-second ad break, but clearly, TV advertising will need to
evolve if it is to
Key questions the “TV Trends” report answers:
- How many DVR and VOD households will there be in the US in 2012?
- What are the prospects for traditional TV advertising in the US?
- What impact are Web, DVR and VOD usage having on TV advertising?
- How do DVRs change TV usage?
- How many Internet users are watching full-length TV episodes online?
- And many others.....
eMarketer Reports - On Target and Up to Date
The TV Trends report aggregates the latest data from marketing and
communications researchers with eMarketer analysis to provide the information
you need to make smart, accurate business decisions.
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