Table of Contents
Executive Summary
- US Internet Users and Penetration, 2007-2012 (millions and % of population
ages 3+)
- Key Questions
The eMarketer View
- Key eMarketer Numbers: Behaviorally Targeted Online Ad Spending
Consumer Attitudes
- Attitudes of US Internet Users toward Online Advertising, by Age, October
2007 (% of respondents*)
- US Adult Internet Users' Attitudes toward Online Advertising, February
2008 (% of respondents)
- US Adult Internet Users Who Are More Willing to Pay Attention to
Advertising that Is Personalized, by Age, 2006 & 2007 (% of respondents)
- US Adult Internet Users Interested in Receiving Personalized Ads, by
Channel, 2006-2007 (% of respondents)
- Percent of Online Ads Relevant to US Adult Internet Users' Needs and
Wants*, February 2008 (% of respondents)
- Comfort of US Internet Users with Web Sites* that Target Ads or Content to
Personal Interests Based on Usage, by Age, March 2008 (% of respondents in
each group)
- Familiarity with the Term "Behavioral Targeting" among US Adult Internet
Users, February 2008 (% of respondents)
- US Internet Users* Who Are Receptive to Behavioral and/or Contextual
Online Ads, April 2007 (% of respondents)
- US Online Shoppers* Who Are Receptive to Behavioral and/or Contextual
Online Ads, April 2007 (% of respondents)
Privacy Issues
- Comfort of US Internet Users with Web Sites* with Privacy and Security
Policies that Target Ads or Content to Personal Interests Based on Usage, by
Age, March 2008 (% of respondents in each group)
- US Adult Internet Users' Attitudes toward Advertisers Using Their Browsing
History for Advertising Purposes, February 2008 (% of respondents)
- US Adult Internet Users Who Delete Cookies Stored on Their Computer, by
Frequency, February 2008 (% of respondents)
- US Adult Internet Users' Attitudes toward Online Privacy, February 2008 (%
of respondents)
Online Privacy Timeline
Related Information and Links
- Related Links
- Contact
- Report Contributors
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