Mobile Music: Ads to the Rescue

It may not be what the industry wants to hear, but the mobile platform works better as a marketing and customer relationship tool than it does as a retail sales channel.

The Mobile Music report analyzes an industry' s continuing struggles to find a path to profitability in the digital age.

Given consumers' reluctance to pay for music on their phones, marketers are seeking new opportunities to partner directly with carriers, labels and even music artists themselves.

In fact, direct deals between brands and bands are no longer anomalies, but are part of a growing trend by both parties to bypass intermediaries and go directly to customers.

eMarketer forecasts worldwide mobile music revenues will exceed $13 billion by 2012, up from $2.4 billion in 2007. Marketers will account for a greater proportion of spending as the ad-supported model for mobile music gathers steam.

• How big will mobile music grow worldwide by 2012?
• How big will the opportunity for ad-supported mobile music become?
• What types of campaigns are marketers trying with mobile music?
• What factors will drive mobile music sales?
• What factors are creating virtual roadblocks to sales?
• Why should marketers consider Japanese mobile models?
• And many others......

The Mobile Music report aggregates the latest data from international marketing and communications researchers with eMarketer analysis to provide the information you need to make smart, accurate business decisions.