Table of Contents
Executive Summary
- US Sports Site Revenues, by Segment, 2007-2012 (millions)
- Key Questions
The eMarketer View
- Key eMarketer Numbers - Sports Site Marketing
Online Sports Marketing: Advertising and Paid Content
- US Online Advertising Revenues at Sports Sites, 2007-2012 (millions and %
change)
- US Online Advertising Revenues at Sports Sites, by Type, 2007-2012
(millions)
- US Sports Site Revenues, by Segment, 2007-2012 (millions)
- US Online Sports Video Revenues, by Segment, 2007 & 2012 (millions and %
of total)
- Top 10 US Advertising Revenue-Generating Website Categories, November 2007
(millions)
- Average Monthly US Online Display Advertising Impressions on Leading
Sports Sites, June 2007-March 2008 (millions)
- Display Ads on Select Sports Sites Viewed by Young Adult* Internet Users,
June 2007
- US Online Display and Video Advertising Metrics for Leading* Online
Publishers, December 2006-November 2007
Sports Video Online
- US and UK Online Sports Video Streams and Downloads, 2007 & 2012 (millions
and % of total)
- Professional and User-Generated Online Video Views in the US, by Genre,
2007 (% of total)
- Types of Online Video Content that US Online Video Viewers Watch Monthly
or More Frequently, 2007 (% of viewers)
- Average Monthly US Video Viewers on Select Sports Sites, 2007 (% of unique
US visitors)
Top Sports Sites
- Average Monthly US Unique Visitors to Leading Sports Sites, June 2007-May
2008 (thousands)
- Top 10 US TV Websites, Ranked by Visits, March 2008 (% market share)
- Top 10 Web Properties among US Internet Users, Ranked by Growth in Unique
Visitors, February & March 2008 (thousands and % change)
- Top 10 Online Video Properties Among US Internet Users, Ranked by Unique
Viewers, March 2008 (millions and average videos per viewer)
- Top 10 US Online Sports Destinations, Ranked by Unique Viewers of Video
Content, May 2008 (thousands)
- Top 10 US Online Video Sites, Ranked by Total Streams, March 2008
(thousands)
- Average Monthly US Unique Viewers and Videos Viewed on Leading Sports
Sites, April 2007-April 2008 (thousands)
- Share of Worldwide Unique Visitors to Select US Sports League Sites, by
Region, May 2008 (% of total visitors)
- Worldwide Unique Visitors to Select US Sports League Sites, by Region, May
2008 (thousands)
The “Big Four”: Online Strategies of the Top US Sports Leagues
Major Sporting Events Online
- Super Bowl
- Super Bowl Advertisers Who Included a Website in Their Ad, 2008 (% of
advertisers)
- Visits to Super Bowl Advertisers' Websites, Ranked by Unique Users,
February 2007 (thousands)
- Advertiser Websites Visited by US Super Bowl Viewers, February 2008 (%
of respondents)
- Most Memorable Super Bowl Ads Last Year According to US Super Bowl
Viewers, by Brand, January 2008 (% of respondents)
- Online Activities of US Super Bowl Viewers, February 2008 (% of
respondents)
- NCAA Men' s Basketball
- US NCAA Men' s Division I Basketball Tournament Network TV Advertising
Spending, 1998-2007 (millions and number of advertisers)
- Percent of US Online Video Views at NCAASports.com that Occurred at
Work, March 2008 (% of total)
The Online Sports Audience - Dynamics and Demographics
- Demographic Profile of US Internet Users Who Visit Sports Sites, August
2007 (thousands of unique visitors and % of total audience)
- Demographic Profile of US Internet Users Who Viewed Display Ads on Select
Sports Sites, June 2007 (% of total)
- Types of Online Video that US Internet Users Have Ever Viewed, by Age,
February-March 2007 (% of respondents in each group)
- Leading Online Video Content Categories Used by US Online Video Streamers,
by Age, Second half 2006 & First half 2007 (% of respondents in each group)
- Top 10 Websites Among US Male Teen* Internet Users, May 2007 (% of
respondents)
- Top 10 Websites Among US College Students, by Gender, February 2008 (% of
respondents)
- Top 10 Websites Among US College Students, by Gender, 2007 (% of
respondents)
- Online Activities of US College Students, by Gender, June 24-30, 2007 (%
of respondents)
Sports Fantasy Leagues
- Leading US Fantasy Football Sites, Ranked by Unique Visitors, September
2006 & September 2007 (thousands and % change)
- Weekly Activities of US Child and Teen Internet Users, by Gender, December
2006 (% of respondents)
- Time Spent on Weekly Activities by US Child and Teen Internet Users, by
Gender, December 2006 (hours)
Mobile Sports on the Go
- Leading Content Categories Watched by US On-Demand Mobile TV Viewers,
August 2007 (% of respondents)
- Leading News and Information Mobile Content Categories Among Mobile
Subscribers in the US, by Gender, May 2007 (millions of unique users)
- Leading News and Information Mobile Content Categories Among Mobile
Subscribers in the US and Select Countries in Western Europe, May 2007
(millions of unique users)
- Top 10 Internet Brands among US Mobile Internet Users, Ranked by Average
Monthly Unique Visitors, January-October 2007 (thousands)
- Top 10 US Web Categories, Ranked by Average Audience Lift Provided by
Mobile Internet Traffic, Q4 2007
- Average Price Paid per Month by US Consumers for Select Mobile
Applications, Q2 2007
Online Sports Marketing Case Studies
Endnotes
- 096344 096325
- US Sports Site Revenues, by Segment, 2007-2012 (millions)
- Key eMarketer Numbers - Sports Site Marketing
- 96335
- US Online Advertising Revenues at Sports Sites, 2007-2012 (millions and %
change)
- 96340
- US Online Advertising Revenues at Sports Sites, by Type, 2007-2012
(millions)
- 96346
- US Online Sports Video Revenues, by Segment, 2007 & 2012 (millions and %
of total)
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