Table of Contents
- Executive Summary
- US Hispanic Internet Users, 2007-2012 (millions and % of total Internet
users)
- Key Questions
The eMarketer View
- Key eMarketer Numbers-Hispanics Online
- US Consumer Spending, by Race/Ethnicity, 2007 & 2012 (billions)
Demographic Dynamics
- US Population, by Race/Ethnicity, July 2000 & July 2007
- US Hispanics, by National Origin, 2006 (% of total)
- US Hispanics*, by Gender, July 2000 & July 2007 (millions)
- US Internet Users, by Race/Ethnicity and Gender, March-April 2007 (% of
respondents in each group)
- Frequency of Internet Use Among US Hispanic Consumers, by Gender,
March-April 2007 (% of respondents in each group)
- Level of Online Engagement Among US Hispanic Internet Users, by Gender,
February 2008 (% of respondents)
- US Hispanics*, by Age, July 2000 & July 2007 (millions and % change)
- Level of Online Engagement Among US Hispanic Internet Users, by Age,
February 2008 (% of respondents)
- Internet Access
- US Internet Households and Penetration, by Race/Ethnicity and Access
Technology, October 2007 (thousands and % of total households)
- US Adult Internet Users Who Have Broadband Internet Access, by
Race/Ethnicity and Language, March 2007 (% of respondents in each group)
- US Adult Internet Users Who Have Dial-Up Internet Access, by
Race/Ethnicity and Language, March 2007 (% of respondents in each group)
- US Adult Internet Users Who Have Wi-Fi Internet Access, by
Race/Ethnicity and Language, March 2007 (% of respondents in each group)
- Language Online
- US Hispanic Internet Users' Language Preference During Select Online
Situations, February 2008 (% of respondents)
- US Hispanic Internet Users, by Acculturation Level, March-April 2007 (%
of respondents in each group)
- Frequency of Internet Use Among US Hispanic Consumers, by Acculturation
Level, March-April 2007 (% of respondents in each group)
- Online Consumer Behavior of US Hispanic Adult Internet Users, by Website
Language Preference, Q1 2007 (% of respondents)
Online Activities
- Online Activities* of US Hispanic Internet Users, February 2008 (% of
respondents)
- Frequency of E-Mail Usage Among US Hispanic Internet Users, by Age,
February 2008 (% of respondents)
- Types of E-Mail Forwarded by US Hispanic vs. Total Adult E-Fluentials*,
2008 (% of respondents in each group)
- Leading Online Activities of US Hispanic Adult Internet Users, December
2007 (% of respondents)
- Online Shopping
- Demographic Profile of US Online Buyers vs. Internet Users Who Have Not
Purchased Online, August-September 2007 (% of respondents)
- US Hispanic Internet Users Who Use the Internet to Research Goods and
Services, February 2008 (% of respondents)
- Products Researched Online Prior to Purchase According to US Hispanic
Adult Internet Users vs. Total Adult Internet Users, August-September 2007
(% of respondents)
- Social Media
- Select Social Networking Website Activities of US Hispanic vs. White
Adult Internet Users, September 2007 (% of respondents in each group)
- Social Networking Websites Visited* by US Hispanic Internet Users, by
Age, February 2008 (% of respondents)
- Number of Social Networking Websites Visited* by US Hispanic Internet
Users, by Age, February 2008 (% of respondents)
- Online Video Resources of US Adult Internet Users, by Race/Ethnicity,
March 2008 (% of respondents)
- Demographic Profile of US Adult Bloggers*, January 2008 (% of
respondents)
Conclusion
Endnotes
- 096602 096605
- Level of Online Engagement Among US Hispanic Internet Users, by Gender,
February 2008 (% of respondents)
- Level of Online Engagement Among US Hispanic Internet Users, by Age,
February 2008 (% of respondents)
- 088681 088683
- US Hispanic Internet Users, by Acculturation Level, March-April 2007 (%
of respondents in each group)
- Frequency of Internet Use Among US Hispanic Consumers, by Acculturation
Level, March-April 2007 (% of respondents in each group)
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