Table of Contents
Executive Summary
- US Online Leisure/Unmanaged Business Travel Sales, 2007-2012 (billions and
% change)
- Key Questions
The eMarketer View
- Key eMarketer Numbers - US Online Travel
The Online Travel Market
- US Online Leisure/Unmanaged Business Travel Sales, 2007-2012 (billions and
% change)
- US Online Leisure Travelers Who Book Online, 2005, 2006 & 2007 (% of
respondents)
- Comparative Estimates: US Online Leisure/Unmanaged Business Travel Sales,
2005-2008 (billions)
- US B2C E-Commerce Sales, 2007-2012 (billions)
- US Online Leisure/Unmanaged Business Travel Sales as a Percent of Total
Travel Sales, 2007-2009
- US Online Leisure/Unmanaged Business Travel Sales, by Segment, 2007 (% of
total)
- US Online Leisure/Unmanaged Business Travel Sales by Suppliers vs. Travel
Agencies, by Service, 2007 (% market share)
- Hotel Websites' Share of US Hotel Online Leisure/Unmanaged Business Travel
Revenues, 2007 & 2012 (% of total)
- US Online Hotel Booking Share, by Distribution Channel, Q1 2007 & Q1 2008
(% of total $ sales)
Online Travel Planners and Bookers
- Travel Services Researched or Purchased Online by US Leisure Travelers,
June 2008 (% of respondents)
- Attitudes of US Online Leisure Travelers Toward Online Travel, 2007 & 2008
(% of respondents)
- Online Planners
- Most Trusted Sources of Travel Planning Information According to US
Leisure Travelers*, 2007 (% of respondents)
- US Adult Online Buyers Who Are Likely to Consider a Recommendation*
Before Making an Online Purchase, by Category, February 2008 (% of
respondents)
- Types of User-Generated Content Used by US Online Travel Researchers*,
2008 (% of respondents)
- Leading Online Travel Resources Among US Families* that Use the Internet
for Vacation Planning, April 2008 (% of respondents)
- Online Bookers
- Demographic Profile of US Online Leisure Travel Bookers, 2005, 2006 &
2007
- Planned Change in Online Travel Spending by Online Leisure Travel
Bookers in the Next vs. Last Year, Q1 2008 (% of respondents)
- Leading Promotions that Would Motivate US Internet Users to Travel, June
2008 (% of respondents)
- US Internet Users Whose Purchasing Decisions Are Influenced by Green*
Policies of Travel/Hospitality Companies, June 2008 (% of respondents)
Online Travel Websites
- Top 20 Travel Websites Among US Internet Users, Ranked by Market Share of
Visits, July 2008
- OTAs
- Leading Travel Websites Used to Obtain Information and Prices According
to US Leisure Travelers*, 2007 (% of respondents)
- US Customer Satisfaction with Leading Online Travel Companies, 2002-2007
(based on a 100-point scale)
- US Customer Satisfaction with Independent Travel Websites, October
2006-September 2007 (index ranking on a 1,000-point scale)
- Growth of Site Metrics for Select US Online Travel Agencies, Q2 2008 vs.
Q2 2007 (% change)
- Online Travel Communities
- Top 10 Travel Destinations and Accommodation Websites Among US Internet
Users, Ranked by Visits, June 2008 (% market share)
- TripAdvisor Hotel Search Referrals, April 2008 (% of total)
- Metasearch Engines
- Top Nine Travel Metasearch Websites Among US Internet Users, Ranked by
Unique Visitors, February 2008 (thousands)
- Distribution of Leads from Kayak and and SideStep to Travel Suppliers,
by Segment, November 2007 (% of total)
Online Travel Technology
- Leading Travel Website Features According to US Leisure Travelers*, 2007
(% of respondents)
- Leading Resources Used to Plan Travel by US Online Leisure Travelers, June
2008 (% of respondents)
- Desired Travel-Related Mobile Device Activities of US Consumers, 2007 (%
of respondents)
- Monthly Travel-Related Social Networking Activities of US Online Leisure
Travelers, Q1 2008 (% of respondents)
Endnotes
- 097413 097418
- Key eMarketer Numbers - US Online Travel
- US B2C E-Commerce Sales, 2007-2012 (billions)
- 97417
- Comparative Estimates: US Online Leisure/Unmanaged Business Travel
Sales, 2005-2008 (billions)
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