Table of Contents
Executive Summary
- US Hispanic Advertising Spending, by Media, 2007 (millions and % of total)
- Key Questions
The eMarketer View
- Key eMarketer Numbers-Hispanics Online
- US Hispanic Internet Users, 2007-2012 (millions and % of total Internet
users)
Media Usage Trends
- Average Time Spent Weekly Using Select Media Among US Hispanic Internet
Users, February 2008 (% of respondents)
- Average Time per Week that US Internet Users Spend with Select Media,
September-October 2007 (hours)
- Average Amount of Time US African-American and Hispanic-American Adults
Spend Online per Day, 2007 & 2008 (minutes and % change)
- Time Spent per Week Using the Internet* Among US Adult Internet Users, by
Race/Ethnicity, March 2007 (hours)
- Television
- US Hispanic Multichannel TV Households, 2007 & 2011 (millions)
- Weekly Time Spent Watching TV by US Households, by Race/Ethnicity, 2007
(hrs:mins)
- Time Spent per Week Watching Television Among US Adult Internet Users,
by Race/Ethnicity and Language, March 2007 (hours)
- Types of TV Shows Watched Most Often by US Adults, by Race/Ethnicity,
December 2007 (% of respondents)
- Multitasking on Big and Small Screens
- Frequency of Using the Internet While Watching TV among US Hispanic
Internet Users*, by Age, February 2008 (% of respondents)
- Time Spent per Week Surfing the Internet and Watching TV Among US
Hispanic Internet Users, by Age and Generation, February 2008 (hours)
- Computer Activities Conducted While Watching TV Among US Hispanic
Internet Users*, February 2008 (% of respondents)
- Radio
- US Hispanic vs. Total US Consumers Who Have Listened to Online Radio, by
Type, January & February 2007 (% of respondents)
- US Hispanic iPod Owners Who Would Choose Radio over Their iPod, January
& February 2007 (% of respondents)
- Time Spent per Week Listening to Radio Among US Adult Internet Users, by
Race/Ethnicity and Language, March 2007 (hours)
- Radio Formats Listened to Most Often by US Hispanic Adult Internet
Users, December 2007 (% of respondents)
The Digital Hispanic Home
- Planned Consumer Electronics Purchases* According to US Hispanic Adults
vs. Total Adults, 2007 (% of respondents)
- Consumer Electronics Device Ownership Among US Hispanic Consumers,
March-April 2007 (% of respondents)
- US Adult Internet Users Who Have a Desktop or Laptop Computer, by
Race/Ethnicity and Language, March 2007 (% of respondents in each group)
- US Adult Internet Users Who Have TiVo or a DVR, by Race/Ethnicity and
Language, March 2007 (% of respondents in each group)
- US Adult Internet Users Who Have a Digital Camera, by Race/Ethnicity and
Language, March 2007 (% of respondents in each group)
- US Adult Internet Users Who Have Satellite Radio, by Race/Ethnicity and
Language, March 2007 (% of respondents in each group)
- New Media Activities
- New Media Used Regularly by US Hispanic Adults, December 2007 (% of
respondents)
- US Adult Internet Users Who Have a Website, by Race/Ethnicity and
Language, March 2007 (% of respondents in each group)
- US Adult Internet Users Who Have a Blog, by Race/Ethnicity and Language,
March 2007 (% of respondents in each group)
Influential Media
- US Consumers' Level of Agreement with the Statement "I Enjoy Looking at or
Listening to Advertising," by Race/Ethnicity, March-April 2007 (% of
respondents in each group)
- Type of Media that Most Influences the Purchase Decisions of US Hispanic
Adults vs. Total Adults, 2007 (% of respondents)
- Media that Influence Electronics Purchases According to US Adults, by
Race/Ethnicity, December 2007 (% of respondents)
- Average Time Spent with Select Media per Week by US Adult Hispanic vs.
Total E-Fluentials*, 2008 (hours)
- US Hispanic Internet Users Who Influence the Purchasing Decisions of Their
Friends and Family, by Age and Language Preference, February 2008 (% of
respondents)
- US Hispanic Internet Users Who Agree with the Statement "I Usually
Remember the Brands I See Advertised Online," by Language Preference, February
2008 (% of respondents)
- US Hispanic Internet Users Who Agree with the Statement "I Am More Likely
to Notice Online Ads that Are in Spanish," by Language Preference, February
2008 (% of respondents)
Advertising Spend
- US Spanish-Language Advertising Spending, by Media, 2006 & 2007 (millions
and % change)
- US Hispanic Advertising Spending, by Media, 2007 (millions and % of total)
- US Online Advertising Spending, by Format, 2008-2013 (% share and billions)
- US Hispanic Advertising Spending, by Category, 2006 & 2007 (thousands and
% change)
- Top 10 Advertisers on Hispanic Websites, Ranked by Online Advertising
Spending, 2007 (thousands)
Trends to Watch
Endnotes
- 97143
- US Online Advertising Spending, by Format, 2008-2013 (% share and billions)
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