Abstract
Online film marketing is expanding- in scope and sophistication. In 2007,
studios of the Motion Picture Association of America (MPAA), and their
subsidiaries, spent $754 million advertising films online. By 2012 that figure
will increase to $2.4 billion.
The Digital Movie Marketing report analyzes the forces driving the fast
growth curve of online film advertising.
Today, virtually every film marketing campaign leverages both traditional and
new media channels, with applications such as social network profiles, widgets
and recommendation engines becoming an integral part of the mix.
However, despite the projected increases in online advertising spending, with
box office attendance and DVD sales remaining flat, the film industry faces
serious challenges in content delivery.
Studios need to apply the lessons learned, confront their fears of
cannibalization- which in the past have been misguided- and embrace new
technology.
Key questions the “Digital Movie Marketing” report answers:
- How much will film studios spend on online advertising in the next five
years?
- What tactics are studios using to market their films online?
- How will the percentage of online advertising grow in the next several
years?
- Do the six major Hollywood studios spend more or less on advertising than
their “art-house” subsidiaries?
- How are new digital and physical delivery platforms affecting the content
mix in the industry?
- And many others.....
eMarketer Reports- On Target and Up to Date
The Digital Movie Marketing report aggregates the latest data from
marketing and communications researchers with eMarketer analysis to provide
the information you need to make smart, accurate business decisions.
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