Table of Contents
Executive Summary
- US Online Advertising Spending by MPAA-Member Studios and Their
Subsidiaries, 2007-2012 (millions, % change and % of total ad spending)
- Key Questions
The eMarketer View
- Key eMarketer Numbers - Digital Movie Marketing
Online Advertising by Movie Studios
- US Online Advertising Spending by MPAA-Member Studios and Their
Subsidiaries, 2007-2012 (millions, % change and % of total ad spending)
- US Online Advertising Spending as a Percent of Total Media Advertising
Spending, 2007-2013
- US Total Advertising Spending by MPAA-Member Film Studios and Their
Subsidiaries, 2001-2012 (millions and % change)
- US Total and Online Advertising Spending by MPAA-Member Subsidiaries*,
2001-2007
- US Total and Online Advertising Spending by MPAA-Member* Film Studios,
2001-2007
- Top Film Advertisers
- Top 10 US Entertainment/Movie Companies, Ranked by Online Advertising
Spending, January 2008 (thousands)
- Top 10 US Entertainment/Movie Companies, Ranked by Online Advertising
Spending, December 2007 (thousands)
- Consumer Attitudes Toward Online Film Advertising
- Leading Website Categories on Which US Adult Internet Users Are Likely
to Pay Attention to Advertising, 2007
- US Moviegoers Who Researched Movie Before Seeing in Theater, by Media,
2007 (% of respondents)
- Motivating Source* of Movie Information According to Superbad and
Resident Evil: Extinction Moviegoers** in the US, 2007 (% of respondents)
- US Moviegoers Who Researched Movie Online Before Seeing in Theater, by
Activity, 2007 (% of respondents)
Social Media in Film Marketing
- Top 10 Facebook Applications, Ranked by Active Users, As of January 3,
2008 (millions)
- Top 10 Facebook Applications Among US Internet Users, Ranked by Unique
Viewers*, November 2007 (thousands and % of total Facebook visitors)
- Top 10 Social Networking Websites Among US Internet Users, Ranked by
Unique Visitors, May 2007 & May 2008
- Topics of Blogs According to Blog Writers Worldwide, 2008 (% of
respondents)
- Top 20 Downstream Websites Visited by US Internet Users After Wikipedia,
March 16-22, 2008 (% of total visits)
- Select Media and Product Categories Recommended Frequently by US Online
Video Viewers, January 2008 (% of respondents)
- Methods of Finding Online Video Content Used by US Online Video Viewers,
2007 (% of respondents)
Digital Movie Services Overview
- Pricing Plans of US Digital Movie Services, 2008
- Profile of Web-Based US Digital Movie Services, 2008
- Profile of Device-Based US Digital Movie Services, 2008
- E-Business Profile: Blockbuster Inc., 2006 & 2007
- E-Business Profile: Netflix Inc., 2006 & 2007
- Top 10 Video/Movie Websites Among US Internet Users, Ranked by Unique
Visitors, November 19-25, 2007 (thousands and % active reach)
- Frequency with Which US Internet Users Downloaded or Ordered Movies from
an Online Service in the Past Three Months, July 2007 (% of respondents)
- Awareness and Usage of Paid Online Movie Download Services Among US Adult
Broadband Users, 2008 (% of respondents)
- US Online Video Viewers Who Would Watch More Online Video if Available, by
Content Category, November 2007 (% of respondents)
- Digital Movie Downloads
- US Movie/TV Rental Revenues, by Channel, 2007 & 2010 (% of total)
- US Online Movie/TV Sales, 2007 & 2010 (% of total)
- US Broadband Users Who Download/Watch Online Video Weekly, by Genre,
2006 & 2007 (% of respondents)
Trailers
- Types of Online Video Content that US Online Video Viewers Watch Monthly
or More Frequently, 2007 (% of viewers)
- Leading Types of Online Video Content Viewed by US Cable* or Satellite TV
Subscribers Who Watch Online TV, 2008 (% of respondents)
- Leading Content Categories Watched by US On-Demand Mobile TV Viewers,
August 2007 (% of respondents)
- Frequency with Which US Internet Users Watched Online Video Previews
Before Going to Movies in the Past Three Months, July 2007 (% of respondents)
Demographics of Online Film Audience
- US Internet Users Who Are Likely to Pay Attention to Advertising on TV and
Movie Websites, by Age, 2007 (% of respondents)
- Online Activities of US Female Internet Users, by Generation, March 2008
(% of respondents)
- Online Video Content Categories that US Adult Internet Users Would Watch a
Lot More if Available, by Age, November 2007 (% of respondents)
- Shopping Categories in Which US Children and Young Adults Decide or
Influence Purchases, by Age, 2007 (% of respondents)
- US Consumers Interested in Purchasing TV Episodes or Movies Online, by
Age, June 2008 (% of respondents in each group)
- Demographic Profile of US Internet Users Who Visit Video/Movie Websites,
October 2007 (thousands of unique visitors and % of total audience)
Case Studies
- “Cloverfield”
- “The Dark Knight”
Endnotes
- 097505 097504
- US Online Advertising Spending by MPAA-Member Studios and Their
Subsidiaries, 2007-2012 (millions, % change and % of total ad spending)
- Key eMarketer Numbers - Digital Movie Marketing
- 97147
- US Online Advertising Spending as a Percent of Total Media Advertising
Spending, 2007-2013
- 97737
- US Total Advertising Spending by MPAA-Member Film Studios and Their
Subsidiaries, 2001-2012 (millions and % change)
- 097507 097506
- US Total and Online Advertising Spending by MPAA-Member Subsidiaries*,
2001-2007
- US Total and Online Advertising Spending by MPAA-Member* Film Studios,
2001-2007
- 094775 091929
- Top 10 US Entertainment/Movie Companies, Ranked by Online Advertising
Spending, January 2008 (thousands)
- Top 10 US Entertainment/Movie Companies, Ranked by Online Advertising
Spending, December 2007 (thousands)
- 91989
- Types of Online Video Content that US Online Video Viewers Watch Monthly
or More Frequently, 2007 (% of viewers)
Related Information and Links
- Related Links
- Contact
- Report Contributors
|
Related Report
|
View Cart
