Table of Contents
Executive Summary
- US Online Video Advertising Spending Growth, 2008-2013 (% change)
The eMarketer View
- Key eMarketer Numbers - Video Advertising Online
Video Ad Spending
- US Online Video Advertising Spending, 2007-2013 (millions)
- US Online Video Advertising Spending Growth, 2008-2013 (% change)
- US Online Video Advertising Spending as a Percent of TV and Total Online
Advertising Spending, 2007-2013
Spending Perspectives
- Comparative Estimates: US Online Video Advertising Spending Growth,
2008-2013 (% change)
- Comparative Estimates: US Online Video Advertising Spending, 2008-2013
(millions)
- US Online Advertising Spending Growth, by Format, 2008-2013 (% change)
- US Online Advertising Spending, by Format, 2008-2013 (millions)
- US Online Advertising Spending, by Format, 2008-2013 (% share and billions)
Video Advertising CPMs
- Average Direct Sales CPMs for Online Advertising Sold by Select US Web
Publishers, by Type, 2007
- Comparative Estimates: US Online Display Advertising CPMs, 2006-2011
- Online Video Advertising Rate-Card CPMs at Select US Web Companies,
December 2007
- Percent of Sold-Out Online Advertising Inventory Among Select US Web
Publishers*, by Type, 2006-2007
- US Online Video Advertising CPMs and Sell-Through Rates, by Content
Category, August 2008
- Average CPMs for Online Display Advertising Sold Directly or via Ad
Networks/Ad Exchanges by Select US Web Publishers, 2007
- Average Advertising Network CPMs for US Websites, by Size, February-July
2008
- Average CPMs for US Online Video Advertising, by Video Type, 2008-2013
- YouTube US Advertising CPMs, by Type, 2007-2012
- US User-Generated Video Streams and Associated Advertising Revenues, 2007,
2008 & 2012
- US Online Advertising Revenues, by Pricing Model, 2005-2007 (millions and
% share)
YouTube and the Video Disconnect
- Top 10 Online Video Site Properties Among US Internet Users, Ranked by
Unique Viewers, May 2008 (millions and average videos per viewer)
- Top 20 Websites Among US Internet Users, Ranked by Market Share of Visits,
June 2008
- YouTube US Advertising Revenue Share, by Type, 2007-2012 (% of total and
millions)
- YouTube US Advertising Revenues, by Type, 2007-2012 (millions)
- YouTube US Online Video Advertising Revenues as a Percent of Total Online
Video Advertising Spending, Gross vs. Net, 2007-2012
Endnotes
- 097116 097113 097118
- US Online Video Advertising Spending Growth, 2008-2013 (% change)
- US Online Video Advertising Spending, 2007-2013 (millions)
- US Online Video Advertising Spending as a Percent of TV and Total Online
Advertising Spending, 2007-2013
- 97474
- Key eMarketer Numbers - Video Advertising Online
- 97477
- Comparative Estimates: US Online Video Advertising Spending Growth,
2008-2013 (% change)
- 97476
- Comparative Estimates: US Online Video Advertising Spending, 2008-2013
(millions)
- 097141 097139 097143
- US Online Advertising Spending Growth, by Format, 2008-2013 (% change)
- US Online Advertising Spending, by Format, 2008-2013 (millions)
- US Online Advertising Spending, by Format, 2008-2013 (% share and
billions)
- 97578
- Average CPMs for US Online Video Advertising, by Video Type, 2008-2013
- 94914
- US Online Advertising Revenues, by Pricing Model, 2005-2007 (millions
and % share)
- 97500
- YouTube US Online Video Advertising Revenues as a Percent of Total
Online Video Advertising Spending, Gross vs. Net, 2007-2012
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