Table of Contents
Executive Summary
- B2C E-Commerce: UK, 2007-2012
- Key Questions
The eMarketer View
- Key eMarketer Numbers-UK B2C E-Commerce
UK E-Commerce Spending
- B2C E-Commerce: UK, 2007-2012
- UK B2C E-Commerce Sales, 2006 & 2007 (billions of £ and % change)
- UK B2C E-Commerce Sales, First half 2007 & First half 2008 (billions of
£ and % change)
- UK Retail E-Commerce Sales, 2002-2012 (billions of £ and % of total
retail sales)
- Retail E-Commerce Sales in France, Spain and the UK, 2007 & 2012 (billions
of ¬ )
UK E-Commerce in Context
- Offline vs. Online Retail Sales for Select Countries in Europe, 2007 (% of
total retail sales)
- Leading Online Categories* Visited by UK Internet Users, Ranked by Time
Spent, April 2007 & April 2008 (billions of minutes and % change)
Most-Popular Purchases and Websites
- Select Goods and Services Purchased in the Past Year by UK Adult* Online
Buyers, 2006 & 2007 (% of respondents)
- Select Products that UK Internet Users Have Purchased* Online, June-August
2008 (% of respondents)
- UK Retail E-Commerce Sales, by Category, 2007 & 2012 (millions of £
and % change)
- Top 10 B2C E-Commerce Sites in the UK, Ranked by Visits, May 2008
- Top 10 Shopping Rewards and Directories Websites Among UK Internet Users,
Ranked by Market Share of Visits, June 2008
Online Shoppers and Buyers
- Timeframe of Last Online Purchase According to UK Adult Online Buyers, by
Gender, 2007 (% of respondents)
- Average Amount Spent* by Online Buyers in Select Countries in Western
Europe, September 2007
- Comparative Estimates: UK Online Buyers, 2007 (% of Internet users)
- Average Annual Retail E-Commerce Spending per UK Online Buyer, 2002-2007
(£ and % change)
- Top 10 Online Activities of UK Female Internet Users, January 2007 &
January 2008 (unique visitors in thousands and % change)
- Average Annual Retail E-Commerce Spending per UK Online Buyer, by Gender
and Product Category, 2007
- Seasonal Variations
Online Shopping Habits and Attitudes
- Product Research
- UK Adult Internet Users Who Start Online Retail and Travel Purchases
with a Search Engine, April 2008 (% of respondents)
- Most Useful Retail E-Commerce Website Features According to UK Online
Shoppers*, December 2007 (% of respondents)
- UK Online Shoppers Who Research Select Product Categories Online Before
Purchasing in Store, October 2007 & January 2008 (10-point scale*)
- Customer Service and Satisfaction
- UK Online Shoppers Who Are Satisfied with Select Features of Online
Retail Websites, January 2008 (% of respondents)
- Usability of Retail Sites
- Security
- Attitudes of Internet Users in France, Germany and the UK Toward Trust
and Safety on the Internet, December 2007-January 2008 (% of respondents)
- Leading Secure Website Features Among UK Online Shoppers, June 2008 (%
of respondents)
- Payment Options
- Top 10 Online Payment Sites Among UK Internet Users, Ranked by Unique
Audience, January 2008 (thousands)
- Delivery and Returns
M-Commerce
- Importance of Mobile Internet Access to UK and US Internet Users, May 2008
(% of respondents)
- Satisfaction of UK and US Internet Users with Mobile Internet, May 2008 (%
of respondents)
- UK Mobile Entertainment Downloads via Mobile Service Provider Portal vs.
Nonportal in Select Content Categories, Q1 2008 (% of total downloads)
Trends to Watch
- New Retail Sectors Find Momentum
- Promoting Cross-Border Shopping
- Purchases on UK Retail Websites, by Region/Country of Origination,
October 2006-September 2007 (% of total)
- Security Remains an Issue
- New Credit Card Regulations
Related Information and Links
- Related Links
- Contact
- Report Contributors
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