Abstract
Mobile user-generated content (UGC) is growing, and eMarketer believes the two
most important mobile UGC categories for advertisers to consider in the near
term are social networking and multimedia authoring/sharing.
The Mobile User-Generated Content report analyzes the challenges
advertisers face in reaching consumers in highly personalized- and
unpredictable- settings.
YouTube educated the mass market about authoring and sharing consumer-created
media content. Now it is mobile' s turn to grow.
Smart marketing campaigns are beginning to address the distinct mobile UGC
environment through contests, branded tools and other forms of digital
collateral that add value to consumers' creative and distribution efforts.
However, the future of mobile UGC will be tied into the communication and
connection aspects of the mobile phone itself.
Key questions the “Mobile User-Generated Content” report answers:
- What is mobile UGC?
- Why is mobile UGC important for marketers?
- What drives mobile UGC growth?
- How can marketers work with mobile UGC?
- And many others.....
eMarketer Reports- On Target and Up to Date
The Mobile User-Generated Content report aggregates the latest data
from marketing and communications researchers with eMarketer analysis to
provide the information you need to make smart, timely business decisions.
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