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Market Research Report

Mobile User-Generated Content: Marketing 101

Published by eMarketer Contact us : +1-860-674-8796
Published 2008/09 Content info 12 Pages, 13 Charts
Product code EM72878
Price From  US $ 695 Order/Price list
US $ 695 PDF by E-mail (Single User License)
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Description TOC

Table of Contents

Executive Summary

  • Comparative Estimates: Mobile User-Generated Content (UGC) Revenues Worldwide, 2007 & 2012 (billions)
  • Key Questions

The eMarketer View

Mobile UGC' s Importance to Marketers

  • Digital Media Activities of Young Adult Mobile Phone Users Worldwide, July-September 2007 (% of respondents)
  • Select Mobile Community and User-Generated Content Service Users Worldwide, 2006 & 2011 (millions)
  • Mobile User-Generated Content (UGC) Revenues Worldwide, 2007 & 2012 (millions)
  • Mobile User-Generated Content (UGC) Revenues Worldwide, 2007 & 2012 (billions)

Mobile UGC Categories

  • Mobile Social Networking
    • Mobile Social Network Users Worldwide, 2007-2012 (millions)
    • Mobile Content and Application Activities of Mobile Subscribers in the US and Select Countries in Western Europe, April 2008 (% of mobile subscribers)
    • Mobile Phone Applications Used by Social Networking Users and Non-Social-Network Users Worldwide, 2006 (% of respondents)
    • Mobile Content Used by US iPhone, Smartphone* and Mobile Phone Subscribers, January 2008 (% of total)
    • Mobile Content Used by iPhone, Smartphone* and Mobile Phone Subscribers in France, Germany and the UK, May 2008 (% of total)
    • Frequency with Which Mobile Phone Users Worldwide Share Online and/or Mobile User-Generated Content, 2008 (% of respondents)
  • Multimedia Authoring and Sharing
    • US Mobile Phone Users with Camera Phones, 2006 & 2007 (% of total)
    • Mobile Phone Features Used and Mobile Media Activities of Digital Savvy vs. Total US Adult Consumers, August 2006-March 2007 (% of respondents in each group)

Case Studies

  • Mobile Video UGC: EyeVibe
  • Mobile Communities and UGC: GoFresh Group

Endnotes

  • 97802
    • Comparative Estimates: Mobile User-Generated Content (UGC) Revenues Worldwide, 2007 & 2012 (billions)

Related Information and Links

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