Video Advertising Growth Factors

Table of Contents

Executive Summary

• US Online Video Advertising Viewer Penetration, 2007-2012 (% of total Internet users)
• Top 10 Online Video Site Properties Among US Internet Users, Ranked by Unique Viewers, July 2008 (millions and average videos per viewer)

The eMarketer View

• Key eMarketer Numbers- Video Advertising Growth Factors

Video' s Market Potential

• US Online Video Advertising Viewer Penetration, 2007-2012 (% of total Internet users)
• US Online Video Advertising Viewers, 2007-2013 (millions)
• US Online Video Advertising Viewer Growth, 2007-2013 (% change)
• US Internet Users Who Have Viewed Online Video Advertising, March 2008 (% of respondents)
• Inventory and Syndication
  • US Online Video Unique Viewers and Total Streams, January-March 2008
  • Percent of Sold-Out Online Advertising Inventory Among Select US Web Publishers*, by Type, 2006-2007
  • Online Video Advertising Impressions Sold by Select US Web Publishers, 2005-2007 (millions)
  • Top 10 US Web Brands, Ranked by Total Video Streams, July 2008 (thousands)
  • Websites Visited by US Adults to Watch Full-Length TV Episodes Streamed Online, by Technology Ownership, October 2007 (% of respondents in each group)
  • Websites Used to Watch TV Online Among US Online Households*, Q3 2008 (% of respondents)
• Sports and Ad Inventory
  • Professional and User-Generated Online Video Views in the US, by Genre, 2007 (% of total)
  • US and UK Online Sports Video Streams and Downloads, 2007 & 2012 (millions and % of total)

Why Marketers Want Video

• US Marketers' Attitudes Regarding Change in Marketing Effectiveness in the Next Three Years, by Media, Q3 2007 (% of respondents)
• Change in Online Marketing Spending in the Next Three Years According to Marketing Executives Worldwide, by Format, July 2007 (% of respondents)
• Marketing Goals that Companies Worldwide Are Trying to Achieve Using Select Online Marketing Tactics, July 2007 (% of respondents*)
• Reasons that US Advertising and Marketing Executives Are Interested in Implementing a Web-Based Video Strategy, 2007 (% of respondents)
• Online Video Advertising' s Effect on the Purchase Process, by Site Category, 2007-2008 (average delta* above control and % lift)
• Share of Time in a Typical Week that US Adults Spend with Select Media* vs. Share of US Advertising Spending by Media, 2007
• Online Advertising Spending* as a Percent of Total Media Ad Spending, Leading 100 US Advertisers vs. All US Advertisers, 2002-2007

Ad Formats and Video Types

• Characteristics of Online Video Ads, 2007-2008
• Embedded and Preroll* Video Advertising Spending in the US, 2007 & 2008 (% of total video advertising spending)
• Online Video Streams in the US, by Type, 2008 & 2013 (% of total)
• US Online Streaming Video Advertising Revenues, by Video Type, 2008 & 2013 (% of total)
• Attitudes of US Internet Users Toward Advertising that Appears Within Free Video Content, by Content Type, February 2008 (% of respondents)
• Types of Online Content on Which the Clients of US Agencies and Advertisers Will Not Run Ads, January-February 2008 (% of respondents)
• Online Video Content Categories that US Adult Internet Users Would Watch a Lot More if Available, by Age, November 2007 (% of respondents)
• US Online Video Viewers Who Find Ads in Online Video as Acceptable as Ads in TV Shows, March-April 2008 (% of respondents)
• Average Length of Ad that US Internet Users Are Willing to Watch Before an Online Video, by Length of Online Video, September 2007 (seconds)
• Activities that US Online Video Viewers Do Less Often as a Result of Watching Videos Online, March-April 2008 (% of respondents)
• Monetizing Video Through Social Media
  • User-Generated Media Activities Among Internet Users* Worldwide, 2008 (% of respondents)
  • Social Media Marketing Tactics that US Marketing Professionals Plan to Implement, by Timeframe, Q3 2007 (% of respondents)
  • New Media/Consumer-Generated Media Tactics Used by US Marketers, April-May 2007 (% of respondents)
  • Social Media with the Greatest Potential to Impact Their Business According to Marketing Professionals in Select Countries Worldwide*, 2007 (% of respondents)
  • Behaviors of US Online Video Viewers When Visiting Online Video Sites, March-April 2008 (% of respondents)
  • US Marketers Who Use User-Generated Online Video Submissions in Online Marketing Promotions, February 2008 (% of respondents)
  • Attitude of US Advertising Agency Executives Toward Advertisers Investing in Social Network Marketing and User-Generated Content in 2008 (% of respondents)

Ad Audience Attitudes

• Types of Online Ads that Most Influence US Internet Users, by Age, October 2007 (% of respondents)
• US Consumers Who Have a Strong Negative View of Online Advertising, by Format, 2007 (% of respondents)
• Attitudes and Behaviors of US Adult Online Video Viewers Toward In-Stream Online Video Advertising, December 2007 (% of respondents)
• Behavior of US Adult Online Video Viewers Toward In-Stream Online Video Advertising, by Age, December 2007 (% of respondents in each group)
• Attention Paid to In-Stream Online Video vs. Other Advertising on Website According to US Adult Online Viewers, December 2007 (% of respondents)
• Attitudes of US Online Video Viewers Toward Brands Featured in Online Video Ads, July 2007 (% of respondents)
• Select Behaviors of US Internet Users After Viewing Online Video Advertising, February 2007 & March 2008 (% of respondents)
• Actions Taken by US Online Video Viewers in Response to TV and/or Online Video Ads, July 2007 (% of respondents)
• Primary Factor that Would Make Online Video Ads More "Pleasurable" According to US Online Video Content Streamers, June 2007 (% of respondents)
• Reasons that US Online Households* Watch TV Online, Q3 2007 & Q3 2008 (% of respondents)
• Importance of Online Video Ad Characteristics According to US Online Video Viewers, July 2007 (% of respondents)
• Ad-Supported versus Paid Content
  • Attitudes of US Online Video Viewers Toward Online Video Ads, July 2007 (% of respondents)
  • US Consumer Attitudes Regarding Ad-Supported vs. Paid-For Online Content, by Age, October 2007 (% of respondents*)
  • US Adult Internet Users Who Are Interested in Advertising-Supported vs. Paid Online Video Content, by Pricing Model, April 2007 (% of respondents)
  • Online Video Pricing and Advertising Model that US Adult Internet Users Would Prefer for Viewing TV Programs, by Age, October 2007 (% of respondents in each group)
  • Methods Used to Watch TV Online Among US Online Households*, Q3 2007 & Q3 2008 (% of respondents)

Trends to Watch: Bandwidth

• Monthly Consumer Internet Traffic Worldwide, by Segment, 2006-2012 (% of total and petabytes*)
• Monthly Consumer Internet Traffic Growth Worldwide, by Segment, 2007-2012 (% change and CAGR)
• Average and Peak Internet Traffic and Internet Bandwidth Growth Worldwide, 2005-2008 (% change)

Endnotes

• 97951
• Key eMarketer Numbers- Video Advertising Growth Factors
• 97576
• Online Video Streams in the US, by Type, 2008 & 2013 (% of total)
• 97577
• US Online Streaming Video Advertising Revenues, by Video Type, 2008 & 2013 (% of total)

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