Abstract
The days of search, point and click-to-cart shopping are rapidly disappearing.
Today' s online customers expect - and demand - a much richer experience from
retailers in every category.
The Customer Shopping Experience Online report analyzes the new trends,
tactics and tools that are reshaping the way retailers do business, online and
off.
Increasingly, online consumers expect more from the online shopping
experience. Retail Websites must have powerful search and navigation, quality
product information, simple checkout and cross-channel shopping options.
However, in this new and highly competitive environment, retailers must
overcome serious IT and organizational issues before they can deliver the
seamless cross-channel options demanded by customers.
These challenges are not stopping Web retailers from investing in new
technologies to create a more compelling online shopping experience. Expanded
video capabilities, 3D virtual Websites and interactive dressing rooms are
just some of the innovations on the horizon.
Key questions “The Customer Shopping Experience Online” report answers:
- What do consumers expect from online retailers?
- How effective are Web retailers at meeting those expectations?
- How important is the cross-channel shopping option?
- How is social media changing the online shopping experience?
- How will consumers shop online in the future?
- And many others.....
eMarketer Reports - On Target and Up to Date
The Customer Shopping Experience Online report aggregates the latest
data from marketing and communications researchers with eMarketer analysis to
provide the information you need to make smart, timely business decisions.
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