Retail E-Commerce Update

Executive Summary

• US Retail E-Commerce Sales, 2007-2012 (billions and % change)
• Key Questions

The eMarketer View

• Key eMarketer Numbers - US Retail E-Commerce Update
• US Retail E-Commerce Forecast Model
  • US Retail E-Commerce Forecast Model, 2007-2012
  • US Online Shopper and Buyer Definitions, 2007
• Online Sales
  • US Retail E-Commerce Sales, 2007-2012 (billions and % change)
  • US Retail E-Commerce Sales, 2001-2006 & 2007-2012 (CAGR)
  • US Retail E-Commerce Sales Growth, Q1-Q3 2008 (% change*)
  • Comparative Estimates: US Retail E-Commerce Sales, 2008-2012 (billions)
• Online Shoppers
  • US Online Shoppers and Penetration, 2007-2012 (millions and % of Internet users)
• Online Buyers
  • US Online Buyers and Penetration, 2007-2012 (millions and % of Internet users)
  • Comparative Estimates: US Online Buyers, 2006 & 2007 (% of Internet users)
  • US Online Buyers as a Percent of Online Shoppers, 2007-2012
  • Average Annual Amount US Online Buyers Spend Online, 2007-2012 ($ and % change)
  • Growth of US Online Buyers vs. Growth in Average Spend per US Online Buyer, 2007-2012 (% change)

E-Commerce Growth Factors

• Teenage Online Consumers
  • Sources Used by US Teens to Learn About "Cool" New Products, November 2007 (% of respondents)
  • Products Purchased Online by US Teen Online Buyers, 2008 (% of respondents)
• Addressing Online Shopping Concerns
  • Positive and Negative Attitudes of US Internet Users Toward Online Shopping, by Age, August-September 2007 (% of respondents in each group)
  • Product Categories with Room to Grow Online
  • US Retail E-Commerce Sales as a Percent of Retail Industry Sales, 2002-2007
  • US Retail E-Commerce Sales as a Percent of Retail Industry Sales, Q1-Q4 2007
  • Online Retail Market Penetration in the US, by Leading Categories, 2007 & 2008 (% of total retail market)

Conclusion

Endnotes

• 099349 | 099350 | 099358 | 099359
  • US Retail E-Commerce Sales, 2007-2012 (billions and % change)
  • US Retail E-Commerce Sales, 2001-2006 & 2007-2012 (CAGR)
  • Average Annual Amount US Online Buyers Spend Online, 2007-2012 ($ and % change)
  • Growth of US Online Buyers vs. Growth in Average Spend per US Online Buyer, 2007-2012 (% change)
• 99346
  • Key eMarketer Numbers - US Retail E-Commerce Update
• 99347
  • US Retail E-Commerce Forecast Model, 2007-2012
• 99275
  • Comparative Estimates: US Retail E-Commerce Sales, 2008-2012 (billions)
• 099352 | 099354
  • US Online Shoppers and Penetration, 2007-2012 (millions and % of Internet users)
  • US Online Buyers and Penetration, 2007-2012 (millions and % of Internet users)
• 99280
  • Comparative Estimates: US Online Buyers, 2006 & 2007 (% of Internet users)
• 99357
  • US Online Buyers as a Percent of Online Shoppers, 2007-2012

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