Abstract
In 2007, Canadian retailers sold C$13.8 billion ($12.9 billion) of consumer
products and travel bookings online. By 2012 Canadian business-to-consumer
(B2C) e-commerce sales will reach C$22.8 billion ($22.2 billion). Not bad
numbers in a tough economy.
The Canada B2C E-Commerce report analyzes the reasons why Canada' s
online economy is positioned to weather the economic storm.
Between 2007 and 2012, Canadian B2C e-commerce sales will show a compound
annual growth rate (CAGR) of 10.6%.
Strong numbers. But there are local problems.
Compared with other G-7 countries, until consumers in Canada show a larger
appetite for buying big-ticket physical goods online, such as home furnishings
and consumer electronics, the e-commerce market will remain relatively small.
However, the future looks brighter. As millennials- who participate in a
broader array of online activities than previous generations- enter their
income-earning years they will provide a lift in online sales.
Key questions the “Canada B2C E-Commerce” report answers:
- What is the outlook for B2C e-commerce sales in Canada?
- What are the key factors that will determine future growth?
- Why do Canadians prefer to research online but buy in-store?
- Who are the leading online retailers in Canada?
- And many others.....
eMarketer Reports- On Target and Up to Date
The Canada B2C E-Commerce report aggregates the latest data from
marketing and communications researchers with eMarketer analysis to provide
the information you need to make smart, timely business decisions.
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