Abstract
The outlook for newspaper publishers is grim. Their business model is broken
and advertisers are bailing. Newspaper advertising revenues in the US declined
16.4% in 2008 to $37.9 billion. By 2012, spending will slide to $28.4 billion.
Is there hope for this proud medium?
The Newspapers In Crisis report analyzes the trends that are
contributing to a historic downslide in newspaper revenues and readership.
Newspaper circulation continues to deteriorate as people increasingly go
online for news that is timelier and free. And the relatively high fixed costs
of paper, printing and distribution show no signs of waning.
And there is little relief online, where newspaper revenues are dropping as
well. eMarketer estimates that even Internet revenues dipped slightly in 2008,
0.4% to $3.15 billion.
Key questions the “Newspapers in Crisis” report answers:
- How far and fast are newspaper revenues falling?
- What trends are contributing to decreased newspaper readership?
- Why are the younger readers abandoning newspapers?
- Are larger or smaller circ newspapers being hit hardest?
- Can online ad revenues make up for print ad shortfalls?
- Are alternative online content models working?
- And many others.....
eMarketer Reports- On Target and Up to Date
The Newspapers in Crisis report aggregates the latest data from
marketing and communications researchers with eMarketer analysis to provide
the information you need to make smart, timely business decisions.
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