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Market Research Report

Newspapers in Crisis: Migrating Online

Published by eMarketer Contact us : +1-860-674-8796
Published 2009/01 Content info 21 Pages, 29 Charts
Product code EM79689
Price From  US $ 695 Order/Price list
US $ 695 PDF by E-mail (Single User License)
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Description TOC

Table of Contents

Executive Summary

  • US Newspaper Advertising Revenues, 2007-2012 (billions and % change)

The eMarketer View

  • Key eMarketer Numbers--Newspapers in Crisis

Newspaper Ad Revenues

  • US Spending
    • US Newspaper Advertising Revenues, 2005-2012 (billions and % change)
    • Comparative Estimates: US Newspaper Advertising Revenues, 2008-2010 (billions)
    • Comparative Estimates: US Newspaper Advertising Revenue Growth, 2008-2010 (% change)
    • US Total Media Advertising Spending Growth, 2007-2013 (% change)
    • US Newspaper Online and Print Advertising Revenue Growth, by Quarter, 2004-2008 (% change*)
    • US Newspaper Online Advertising Revenue Growth, by Quarter, 2004-2008 (% change*)
    • US Newspaper Online Advertising Revenues, 2007-2009 (billions and % change)
    • US Online Advertising Spending Growth, 2007-2013 (% change)
  • Advertising Revenues by Category
    • US Newspaper Advertising Revenue Growth, by Category, 2004-2007 (% change)
    • US Newspaper Print Advertising Revenue Growth, by Category, Q1-Q3 2008 (% change*)
    • Top 10 US Newspaper Companies, Ranked by Net Newspaper Revenues, 2007 (millions and % change)
    • Leading US Newspaper Companies, Ranked by Advertising Revenue Growth, Q2 2007-Q3 2008 (% change)

Consumer Usage

  • Select Types of Websites Visited by US Internet Users, August 2008 (% of respondents)
  • Average Monthly Unique Visitor Metrics for US Newspaper Websites, Q1-Q3 2008
  • Change in Print Newspaper Consumption by US Adult Internet Users Since Visiting* a Newspaper' s Website, 2003-2008 (% of respondents)
  • Circulation Trends
    • Top 25 US Daily Newspapers, Ranked by Average Circulation, September 2007 & September 2008 (thousands and % change)
  • Demographics of Online News Readers
    • US Adult Newspaper Readers*, by Age and Channel, 2006 & 2008 (% of respondents in each group)
    • Demographic Profile of US Adult Internet Users and Total US Adults Who Go Online for News*, 1998 & 2008 (% of respondents in each group)
    • Demographic Profile of US Adult Newspaper Website Visitors, March-April 2008 (% of respondents)

Newspaper Websites: Strengths and Weaknesses

  • Top 10 US Print Media Websites, Ranked by Market Share of Visits, March 2008
  • US Adult Local Online Content Users Who Took Action* After Seeing Local Advertising on Websites in the Past Year, by Website Type, Spring 2008 (% of respondents)
  • US Adult Local Online Content Users Who Trust* Local Advertising on Websites, by Website Type, Spring 2008 (% of respondents)
  • Average Time Spent per Unique Visitor to Leading US Newspaper Websites, July 2007 & July 2008 (mins:secs)

Content Strategies Online

  • Interactive Features Offered on the Websites of the Top 100* US Newspapers, 2007 & 2008 (% of total)

Advertising Strategies

  • US Online Advertising Spending Growth, by Format, 2008-2013 (% change)
  • Change in Marketing Spending According to US Marketers, by Tactic, September 2008 (% of respondents)
  • Ad Networks
    • Average Advertising Network CPMs for US Websites in Select Industries, Q1 2008-Q3 2008
  • APT from Yahoo!
  • Revamped Sales Structures
  • Mobile and Local Search

Case Studies

  • The Christian Science Monitor
  • Lawrence Journal-World
    • Primary Source Used by US Internet Users When Searching for Local Business Information, May 2007 & July 2008 (% of respondents)
  • The Wall Street Journal

Conclusions

Endnotes

  • 100027 | 100331 | 100533
    • US Newspaper Advertising Revenues, 2007-2012 (billions and % change)
    • Key eMarketer Numbers--Newspapers in Crisis
    • US Newspaper Advertising Revenues, 2005-2012 (billions and % change)
  • 100025 | 100534
    • Comparative Estimates: US Newspaper Advertising Revenues, 2008-2010 (billions)
    • Comparative Estimates: US Newspaper Advertising Revenue Growth, 2008-2010 (% change)
  • 99570
    • US Total Media Advertising Spending Growth, 2007-2013 (% change)
  • 099562 | 099567
    • US Online Advertising Spending Growth, 2007-2013 (% change)
    • US Online Advertising Spending Growth, by Format, 2008-2013 (% change)
  • 98829
    • Average Advertising Network CPMs for US Websites in Select Industries, Q1 2008-Q3 2008

Related Information and Links

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