Table of Contents
Executive Summary
- US Newspaper Advertising Revenues, 2007-2012 (billions and % change)
The eMarketer View
- Key eMarketer Numbers--Newspapers in Crisis
Newspaper Ad Revenues
- US Spending
- US Newspaper Advertising Revenues, 2005-2012 (billions and % change)
- Comparative Estimates: US Newspaper Advertising Revenues, 2008-2010
(billions)
- Comparative Estimates: US Newspaper Advertising Revenue Growth,
2008-2010 (% change)
- US Total Media Advertising Spending Growth, 2007-2013 (% change)
- US Newspaper Online and Print Advertising Revenue Growth, by Quarter,
2004-2008 (% change*)
- US Newspaper Online Advertising Revenue Growth, by Quarter, 2004-2008 (%
change*)
- US Newspaper Online Advertising Revenues, 2007-2009 (billions and %
change)
- US Online Advertising Spending Growth, 2007-2013 (% change)
- Advertising Revenues by Category
- US Newspaper Advertising Revenue Growth, by Category, 2004-2007 (%
change)
- US Newspaper Print Advertising Revenue Growth, by Category, Q1-Q3 2008
(% change*)
- Top 10 US Newspaper Companies, Ranked by Net Newspaper Revenues, 2007
(millions and % change)
- Leading US Newspaper Companies, Ranked by Advertising Revenue Growth, Q2
2007-Q3 2008 (% change)
Consumer Usage
- Select Types of Websites Visited by US Internet Users, August 2008 (% of
respondents)
- Average Monthly Unique Visitor Metrics for US Newspaper Websites, Q1-Q3
2008
- Change in Print Newspaper Consumption by US Adult Internet Users Since
Visiting* a Newspaper' s Website, 2003-2008 (% of respondents)
- Circulation Trends
- Top 25 US Daily Newspapers, Ranked by Average Circulation, September
2007 & September 2008 (thousands and % change)
- Demographics of Online News Readers
- US Adult Newspaper Readers*, by Age and Channel, 2006 & 2008 (% of
respondents in each group)
- Demographic Profile of US Adult Internet Users and Total US Adults Who
Go Online for News*, 1998 & 2008 (% of respondents in each group)
- Demographic Profile of US Adult Newspaper Website Visitors, March-April
2008 (% of respondents)
Newspaper Websites: Strengths and Weaknesses
- Top 10 US Print Media Websites, Ranked by Market Share of Visits, March
2008
- US Adult Local Online Content Users Who Took Action* After Seeing Local
Advertising on Websites in the Past Year, by Website Type, Spring 2008 (% of
respondents)
- US Adult Local Online Content Users Who Trust* Local Advertising on
Websites, by Website Type, Spring 2008 (% of respondents)
- Average Time Spent per Unique Visitor to Leading US Newspaper Websites,
July 2007 & July 2008 (mins:secs)
Content Strategies Online
- Interactive Features Offered on the Websites of the Top 100* US
Newspapers, 2007 & 2008 (% of total)
Advertising Strategies
- US Online Advertising Spending Growth, by Format, 2008-2013 (% change)
- Change in Marketing Spending According to US Marketers, by Tactic,
September 2008 (% of respondents)
- Ad Networks
- Average Advertising Network CPMs for US Websites in Select Industries,
Q1 2008-Q3 2008
- APT from Yahoo!
- Revamped Sales Structures
- Mobile and Local Search
Case Studies
- The Christian Science Monitor
- Lawrence Journal-World
- Primary Source Used by US Internet Users When Searching for Local
Business Information, May 2007 & July 2008 (% of respondents)
- The Wall Street Journal
Conclusions
Endnotes
- 100027 | 100331 | 100533
- US Newspaper Advertising Revenues, 2007-2012 (billions and % change)
- Key eMarketer Numbers--Newspapers in Crisis
- US Newspaper Advertising Revenues, 2005-2012 (billions and % change)
- 100025 | 100534
- Comparative Estimates: US Newspaper Advertising Revenues, 2008-2010
(billions)
- Comparative Estimates: US Newspaper Advertising Revenue Growth,
2008-2010 (% change)
- 99570
- US Total Media Advertising Spending Growth, 2007-2013 (% change)
- 099562 | 099567
- US Online Advertising Spending Growth, 2007-2013 (% change)
- US Online Advertising Spending Growth, by Format, 2008-2013 (% change)
- 98829
- Average Advertising Network CPMs for US Websites in Select Industries,
Q1 2008-Q3 2008
Related Information and Links
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