Abstract
Online retail video brings products to life in a way that static images and
text can' t, often providing the final push a consumer needs to make a
purchase. No wonder the number of online shoppers who watch retail videos grew
40% in a year.
The Video Usage in E-Commerce report analyzes the power of product
videos to lower the number of abandoned shopping carts, reduce return rates
and generate higher sales.
A key obstacle to greater video adoption among online retailers is the high
cost of in-house video production. But the data shows increased sales may
outweigh increased costs.
Some online retailers even allow customers to upload product videos to their
sites, and the rewards can be great. By engaging these customers, retailers
gain valuable feedback on current product features and future development
plans.
Key questions the “Video Usage in E-Commerce” report answers:
- How committed are retailers to building up their online video capabilities
in 2009?
- Why aren' t more retailers offering product videos on their Websites?
- How is the economic crisis affecting retailers' plans to add video
capabilities?
- What are the benefits for retailers that distribute their videos to other
Websites?
- What are the benefits of allowing customers to post videos on retail
Websites?
- How fast is the viewership of online retail video growing?
- What challenges do Web retailers face in developing a comprehensive video
commerce strategy?
- And many others.....
eMarketer Reports - On Target and Up to Date
The Video Usage in E-Commerce report aggregates the latest data from
marketing and communications researchers with eMarketer analysis to provide
the information you need to make smart, timely business decisions.
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