Table of Contents
Executive Summary
- US Viewers of Retail Videos, October 2007 & October 2008 (thousands and %
change)
- Key Questions
The eMarketer View
Video Commerce Marketplace
- US Viewers of Retail Videos, October 2007 & October 2008 (thousands and %
change)
Brand Videos
- US Online Retailers that Have Added Video to E-Commerce Site, August 2008
(% of respondents)
- Number of Videos Posted on E-Commerce Site of US Online Retailers, August
2008 (% of respondents)
- Website Technologies that Are Most Promising for Online Customer
Engagement According to Winning* vs. Lagging** Retail Executives Worldwide,
May-June 2008 (% of respondents in each group)
- Benefits
- Obstacles
- Leading Site Features Added or Improved by US Online Retailers to
Enhance the Customer Experience this Holiday Season, 2008 (% of respondents)
- Advanced Site Features and Functions that US Online Retailers Plan to
Add This Year, October 2008 (% of respondents)
- Marketing Programs and Site Technologies that US Online Retailers Are
Inclined to Eliminate or Decrease due to the Current Economic Climate,
August 2008 (% of respondents)
- Distribution Strategies
- Top 10 Online Video Properties Among US Internet Users, Ranked by Videos
Viewed, November 2008 (millions and % of total)
User-Generated Videos
- US Online Retailers that Allow Customers to Upload Own Videos* on
E-Commerce Site, August 2008 (% of respondents)
- Focus on ExpoTV
- Types of Brands with Which Members* of the ExpoTV Community Are
Interested in Talking, 2008 (% of respondents)
- Brand Department with Which Members of the ExpoTV Community*Are Most
Interested in Talking, 2008 (% of respondents)
Trends to Watch
Conclusion
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