UK Men Online

Table of Contents

Executive Summary

• UK Internet Users, by Gender, 2008-2013 (millions and % of total)
• Key Questions

The eMarketer View

• Key eMarketer Numbers - UK Men Online

Male Internet Users

• UK Population, by Gender, 2007-2013 (millions and % of total)
• UK Internet Users, by Gender, 2008-2013 (millions and % of total)
• Comparative Estimates: UK Male Internet Users, 2008 (millions)
• UK Internet Traffic Share, by Gender, November 2008 & January 2009 (% of total*)
• UK Internet Users, by Age and Gender, 2008 (% of respondents in each group)

Access Patterns: Frequency and Time Spent Online

• Last Time UK Adults Used the Internet, by Age and Gender, 2007 & 2008 (% of respondents)
• Frequency of Internet Usage Among UK Male Internet Users, by Age, 2008 (% of respondents)
• Time Spent Online by UK Internet Users, by Age and Gender, April 2008 (% of total time)
• UK Child and Teen Internet Users and Mobile Phone Users*, by Age and Gender, April-May 2008 (% of respondents in each group)
• UK Child and Teen Daily Internet Users and Mobile Phone Users, by Age and Gender, April-May 2008 (% of respondents in each group)

Online Activities

• Top 10 Site Categories Visited by UK Male Internet Users, November 2007 & November 2008 (millions and % change)
• Top 10 Site Categories Visited by UK Male Internet Users, Four weeks ending January 3, 2009
• Top 10 Site Categories in the UK, Ranked by Percent of Visitors Who Are Male, Four weeks ending January 3, 2009
• Online Activities of UK Male Internet Users, by Age, 2008 (% of respondents)
• Communications
  • Number of E-Mail Accounts Used Regularly by Adult Internet Users in Great Britain, by Age and Gender, October 2008 (% of respondents)
  • E-Mail Account that Adult Internet Users in Great Britain Spend the Most Time Using, by Age and Gender, October 2008 (% of respondents)
• Social Networking
  • Demographic Profile of UK Internet Users Who Visit Social Networking Websites and Online Communities, May 4-31, 2008 (% of total)
• Dating
• Content Usage
  • UK Adult Internet Users Who Regularly Play Online Games, by Age and Gender, January 2008 (% of respondents in each group)
  • Online Content Activities of UK Internet Users*, by Gender, 2008 (% of respondents)
  • Online TV or Video Viewing and Awareness Among UK Adult Internet Users, by Age and Gender, April 2008 (% of respondents in each group)
  • Online TV or Video Services Used by UK Adult Internet Users Who Watch Online TV or Video, by Age and Gender, April 2008 (% of respondents in each group)
• Shopping and Buying
  • B2C E-Commerce: UK, 2007-2012
  • UK Adult Internet Users Who Have Purchased Goods or Services Online, by Gender, 2006-2008 (% of respondents in each group)
  • Last Time UK Adult Online Buyers Made an Online Purchase, by Age and Gender, 2006-2008 (% of respondents)
  • Online Purchase Frequency Among UK Adult Internet Users, by Gender, May 2008 (% of respondents in each group)
  • Average Annual Retail E-Commerce Spending per UK Online Buyer, by Gender and Product Category, 2007
  • Types of Downloads Purchased by UK Adult Online Buyers, by Gender, 2008 (% of respondents in each group)
• Researching Products and Services
  • Internet Users in Select Countries in Western Europe Who Visit Price Comparison Sites, by Age and Gender, March-June 2008 (% of respondents)
  • Leading Sources for Online Product/Service Reviews According to UK Internet Users, by Gender, July 2008 (% of respondents in each group)
  • Demographic Profile of UK Internet Users Who Have Ever Written an Online Product/Service Review, Positive vs. Negative, July 2008 (% of respondents)
• Engagement with Brands
  • Internet Users in Select Countries in Western Europe Who Visit Brand Sites or Brand Blogs, by Age and Gender, March-June 2008 (% of respondents)

Men and the Mobile Internet

• Activities of UK Mobile Phone Users*, by Gender, 2008 (% of respondents)
• Regular Mobile Content Activities of UK Adult Mobile Phone Users, by Gender, May 2008 (% of respondents in each group)
• UK Adult Internet Users Who Regularly Browse the Internet via Mobile Phone, by Age and Gender, January 2008 (% of respondents in each group)
• iPhone, Smartphone* and Mobile Phone Subscribers in France, Germany and the UK, by Gender, May 2008 (% of total)
• UK Internet and Mobile Internet Users, by Gender, 2007-2008 (% of total)
• UK Adults Who Would Be Willing to Buy Products or Services via Mobile Phone, by Gender and Age, 2008 (% of respondents)

Conclusion

Endnotes

• 101050
  • Comparative Estimates: UK Male Internet Users, 2008 (millions)
• 100835
  • Top 10 Site Categories in the UK, Ranked by Percent of Visitors Who Are Male, Four weeks ending January 3, 2009

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