Abstract
US men are the minority online. Currently, 96 million males are Internet
users, compared with 103 million females. eMarketer estimates that the number
of men online will reach 106 million in 2013 - but remain the minority.
The Men Online report analyzes the demographics and behavior of this
large, but often overlooked, segment of Internet users.
Gender, even more than race or ethnicity, is a distinguishing factor of
Internet use, informing online behavior and attitudes.
Online, men visit more sites and stay longer than females. They are search
engine users and participate in all forms of social media, particularly
videos. In addition, they are more mobile - avid users of laptops, wireless
broadband connections and mobile phones.
For men, online shopping behavior is more goal-oriented, much like offline
trips to a store. But they are not as bothered by sites cluttered with ads and
do not abandon them as quickly as women do.
Key questions the “Men Online” report answers:
- How many men are online?
- How does men' s Internet use differ from women' s?
- Which generation of men has the highest Internet penetration?
- How do men use mobile phones?
- And many others.....
eMarketer Reports - On Target and Up to Date
The Men Online report aggregates the latest data from marketing and
communications researchers with eMarketer analysis to provide the information
you need to make fast, whip-smart business decisions.
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