Men Online

Table of Contents

Executive Summary

• US Internet Users, by Gender, 2008-2013 (millions and % of total)
• Key Questions

The eMarketer View

Demographic Dynamics

• US Male Population, 2008-2013 (millions and % of total)
• US Male Population, by Age, 2008-2013 (% of total)
• Internet Users and Usage
  • US Internet Users, by Gender, 2008-2013 (millions and % of total)
  • US Male Internet Users, by Age, January 2009 (thousands and % of total)
  • Average Web Usage Among US Active Internet Users, by Gender, November 2008
  • Frequency of Internet Usage by US Adults, by Gender, December 2008 (% of respondents)
  • US Adults Who Go Online More Than One Hour per Day, by Gender, December 2007 & December 2008 (% of respondents in each group)
  • US Adults with Home Broadband Access, by Gender, 2005-2008 (% of respondents in each group)
  • Ownership of Select Technologies by US Households, by Household Type, December 2007-January 2008 (% of respondents in each group)

Online Activities and Behavior

• US Internet Users Who Use E-Mail and IM, by Gender, November 2008 (% of respondents)
• US Search Engine Users*, by Gender, April-May 2008 (% of respondents in each group)
• Media that Trigger Online Searches for Products/Services According to US Internet Users, by Gender, December 2008 (% of respondents in each group)
• Social Media
  • Web 2.0 Activities of US Male Internet Users, May 2008 (% of respondents)
  • Frequency of Social Media* Usage Among US Adult Internet Users, by Gender, September 2008 (% of respondents in each group)
  • Frequency with Which Adult Social Media* Users Interact with Companies via Social Media, by Gender, September 2008 (% of respondents in each group)
  • US Adult Social Media* Users Who Feel Better About Companies and Brands via Social Media Interactions, by Gender, September 2008 (% of respondents in each group)
• Video
  • Time Spent Watching Professionally Produced Online Videos by US Internet Users, by Gender, October-November 2008 (hours per week)
  • Top 10 Online Video Content Preferences of US Male Internet Users Ages 18-34, Q2 2008
• Video Gaming
  • US Adults Who Play Video Games*, by Gender, October-December 2007 (% of respondents in each group)
  • US Next-Generation Video Game Console Usage, by Age and Gender, December 2008
  • Video Game Platforms Played by US Teen Consumers, by Gender, November 2007-February 2008 (% of respondents in each group)
• Shopping Online
  • Leading Categories US Male Internet Users Have Purchased Online in the Past Year, November 2008 (% of respondents)
  • Reasons that US Internet Users Prefer to Purchase Online vs. in a Store, by Gender, October 2008 (% of respondents)
  • Leading Online Shopping Concerns Among US Adult Internet Users, by Gender, August 2008 (% of respondents)
  • Privacy Concerns Related to Personalized Online Recommendations According to US Online Buyers, by Gender, April 2008 (% of respondents in each group)

Attitudes Toward Online Advertising

• Attitudes of US E-Mail Users* Toward Saving E-Mail Sent by Companies, by Gender, October 2008 (% of respondents in each group)
• US Internet Users Who Abandon Websites that Appear Cluttered with Ads, by Gender, November 2008 (% of respondents in each group)
• US Internet Users Who Say Ad Clutter Negatively Impacts Advertiser Favorability, by Gender, November 2008 (% of respondents in each group)
• US Internet Users Who Abandon Websites that Appear Cluttered with Ads, by Age and Gender, November 2008 (% of respondents in each group)

Men Are More Mobile

• Consumer Electronics Owned by US Adult Internet Users, by Gender, April 2008 (% of respondents in each group)
• Changes that US Consumers Made to Their TV Spending Habits due to the Economy, by Age and Gender, November-December 2008 (% of respondents)
• Mobile Phone Ownership Among US Consumers, November 2008 & March 2009 (% of respondents)
• Mobile Phone Ownership Among US Consumers, November 2008 & March 2009 (% of respondents)
• US Mobile Phone Users Who Have Used Text Messaging, by Gender and Age, Q4 2008 (% of respondents in each group)
• US Mobile Phone Users Who Recall Viewing Mobile Advertising, by Gender, Q4 2008 (% of respondents in each group)
• US Mobile Phone Users Who Have Responded to Mobile Advertising, by Gender, Q4 2008 (% of respondents in each group)
• US TV, Online Video and Mobile Video Viewers, by Age and Gender, Q4 2008 (% of total)
• Time Spent Watching Online Video on Mobile Phone by US Internet Users, by Gender, October-November 2008 (minutes per day)

Conclusion

Endnotes

• 100444
  • Average Web Usage Among US Active Internet Users, by Gender, November 2008

Related Information and Links

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