Abstract
Consumers are increasingly researching purchases online. At the same time,
they are reining in spending. After years of double-digit growth rates, US
retail e-commerce sales (excluding travel) grew by only 4.6% in 2008. This
year will be worse.
The E-Commerce in a Recession report analyzes the effects the economic
downturn is having on online sales. Pundits once thought the online world was
inoculated against economic woes in the brick-and-mortar world. A few of them
still do.
In fact, after years of unbroken growth, eMarketer forecasts that continued
recessionary pressure will cause online sales to contract in 2009- by 0.4%.
But there is a silver lining to the dismal news, at least for nimble and
well-funded online merchants.
The current economic upheaval is weakening many traditional retailers. Online
retailers that can fill the void with superior customer service, rich product
information and greater shopping conveniences have a chance to win new
customers for life.
Key questions the “E-Commerce in a Recession” report answers:
- Is there a “new breed” of online shopper?
- How has the recession changed the way consumers shop online?
- Why has research become an important aspect of shopping?
- What are Internet retailers doing to cope with slower online spending?
- What opportunities have opened up for Web retailers?
- How are sites attracting new customers?
- And many others......
eMarketer Reports- On Target and Up to Date
The E-Commerce in a Recession report aggregates the latest data from
marketing and communications researchers with eMarketer analysis to provide
the information you need to make fast, whip-smart business decisions.
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