Table of Contents
Executive Summary
- US Affluent* Internet Users, by Age, March 2009 (thousands and % of total)
- Key Questions
The eMarketer View
The Demographics of Affluence
- US Affluent Households, 2001-2008 (millions)
- Income Metrics for US Affluent Households, March-July 2008
- US Affluent* Population, by Gender and Age, 2007 (thousands and % of total)
- US Affluent* Households, by Race/Ethnicity of Head of Household, 2007
(thousands and % of total)
- US Affluent Households, by Income and Race/Ethnicity of Head of Household,
2007 (thousands)
- Affluent Internet Users
- US Affluent* Internet Users, by Gender, March 2009 (thousands and % of
total Internet users in each group)
- US Affluent* Internet Users, by Age, March 2009 (thousands and % of
total)
- US Affluent* Internet Users, by Region, March 2009 (thousands and % of
total)
- Access Technology
- US Consumers with Home Broadband Access, by Income, 2005-2008 (% of
respondents in each group)
- Demographic Profile of US Internet Users and Non-Internet Users, by Home
Access Technology, April-May 2008 (% of respondents in each group)
- US At-Home Internet Users, by Income and Access Technology, 2008 (% of
respondents)
- Device Ownership
- Ownership* of Computers and Mobile Phones Among US Affluents**,
March-July 2008 (% of respondents)
- Consumer Electronics Owned by US Adult Internet Users, by Household
Income, April 2008 (% of respondents in each group)
- Internet Access Devices Used by US Affluents*, March-July 2008 (% of
respondents)
- Average Number of Times per Week US Affluent* Internet Users Go Online,
by Access Device, March-July 2008
Media Usage and Frequency
- Average Time Spent with Select Media According to US Affluents*, by
Household Income, March-July 2008 (hours per week)
- US Live vs. Online Primetime Network TV Content Viewers, by Income, Fall
2007 & Spring 2008 (% of each group)
- Major Media Reach* Among US Consumers, by Household Income, January 2008
(% of respondents in each group)
- Mobile Internet Usage
- US Affluents Who Access the Internet via Mobile Phone, by Household
Income, March-July 2008 (% of respondents)
- Select Mobile Phone Activities of US Affluent* Internet Users**,
March-July 2008 (% of respondents)
- Mobile Internet Purchases of US Affluent* Internet Users**, March-July
2008 (% of respondents)
Interaction with Online Advertising
- Top 10 Search Engines in the US, Ranked by Searches, March 2009
- Demographic Profile of US Internet Users, by Search Engine Used Most
Frequently, November 2008 (% of respondents in each group)
- Demographic Profile of US Internet Users Who Are Likely to Click on Online
Ads, by Format, August 2008 (% of respondents)
- Growth of Organic vs. Paid Clicks for US Online Retailers, by Retail
Category, Q2 2008 (% change vs. Q2 2007)
- US Internet Users Who Are Likely to Read and Take Action After Receiving
E-Mail Offers, by Household Income, March 2009 (% of respondents)
- US Internet Users Who Are Likely to Read Online Articles that Include
Brand Information and Take Action Afterward, by Household Income, March 2009
(% of respondents)
Online Activities
- Online Activities of US Affluent Internet Users*, by Access Device,
March-July 2008 (% of respondents)
- US Internet Users Searching with the Term "Unemployment," by Age and
Household Income, December 2008 (% share of clicks following search)
- Online Shopping and Spending
- US Retail E-Commerce Sales, 2008-2013 (billions and % change)
- US Retail E-Commerce Spending, by Household Income, Q4 2008 (% change*
and % of total spending)
- Consumers Who Are Cutting Back on Spending due to Concerns About the
Economy, by Income, April 2008-January 2009 (% of respondents)
- Growth in Number of Unique Visitors to Online Coupon Sites, by Income,
Q3 2007 vs. Q3 2008 (% change)
- US Internet Users Who Have Ever Redeemed a Coupon Online*, by Household
Income, October 2007-December 2008 (% of respondents)
- Online Purchases of US Affluent Internet Users*, March-July 2008 (% of
respondents)
- Products or Services that US Affluent* Consumers Will Not Purchase
Online, 2008 (% of respondents)
- Factors that Influence the Choice of Online Stores Among US Online
Shoppers, by Income, 2008 (% of respondents)
- US Ultra-Affluent* Online Buyers Who Agree or Strongly Agree with
Statements Regarding Online Shopping, June 2008 (% of respondents)
- Leading Ways that the Internet Influenced Most Recent Purchase According
to US Ultra-Affluent* Consumers, Online Buyers vs. In-Store Buyers, June
2008 (% of respondents)
- Methods for Finding Websites for Purchases, US Ultra-Affluent Consumers
vs. Millionaires, June 2008 (% of respondents in each group)
- US Ultra-Affluent* Online Buyers Who Use Online Customer Reviews for
Luxury Goods and Services, by Frequency, June 2008 (% of respondents)
- Online Retail Features Rated Extremely/Very Important by US
Ultra-Affluent* Online Buyers, June 2008 (% of respondents)
- US Online Shoppers Who Abandoned* Shopping Carts, by Household Income
and Size of B2C E-Commerce Site, March-April 2008 (% of respondents)
- Social Media and Networks
- Bloggers Worldwide, by Income, July-August 2008 (% of respondents in
each group)
- US Affluent* Adult Internet Users Who Participate in Online Social
Networks, 2007 & 2008 (% of respondents)
- US Internet Users Who Have Ever Used a Social Networking Site, by
Household Income, November-December 2008 (% of respondents in each group)
- US Social Network Users Who Are Active on Facebook and/or MySpace, by
Income, September-October 2008 (% of respondents)
Conclusion
Endnotes
- 99026
- Methods for Finding Websites for Purchases, US Ultra-Affluent Consumers
vs. Millionaires, June 2008 (% of respondents in each group)
- 101900
- US Retail E-Commerce Sales, 2008-2013 (billions and % change)
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