France Online: Where Brand Matters

Table of Contents

Executive Summary

• Information that Internet Users in France Look for on Brand Websites, December 2008-January 2009 (% of respondents)
• Key Questions

The eMarketer View

Internet Usage Summary

• Top 10 Countries, Ranked by Internet Users*, 2008-2013 (millions)
• Internet Users and Penetration in Select Countries in Europe, 2008-2013 (millions and % of population)
• Average Web Usage Among At-Home and At-Work Internet Users in France, March 2009

Multibrand Websites

Brands as Facilitators

The Consumer Viewpoint

• Amount of Influence that Select Marketing Tools Have on Buying Behavior According to Internet Users in France, April-May 2008 (scale of 1-10*)
• Information that Internet Users in France Look for on Brand Websites, December 2008-January 2009 (% of respondents)
• Services that Internet Users in France Want to See on Brand Websites, December 2008-January 2009 (% of respondents)

Luxury Brands

• Types of Luxury Product Websites Visited by Internet Users in France, December 2008-January 2009 (% of respondents)
• Types of Luxury Products Bought Online by Internet Users in France, December 2008-January 2009 (% of respondents)

Case Studies

• Yves Rocher
• M&M' s
• L' Oréal

Conclusions

Endnotes

• 103306
  • Average Web Usage Among At-Home and At-Work Internet Users in France, March 2009

Related Information and Links

• Related Links
• Contact
• Report Contributors