Table of Contents
Executive Summary
- Retail E-Commerce Sales in Germany, 2003-2008 (billions of € )
- Key Questions
The eMarketer View
Internet Usage Summary
- Top 10 Countries, Ranked by Internet Users*, 2008-2013 (millions)
- Internet Users and Penetration in Select Countries in Europe, 2008-2013
(millions and % of population)
- Internet Users* in Germany, by Experience Online, October-December 2008 (%
of respondents)
- Mobile Subscription Penetration in Germany, 2007 & 2008 (% of population)
The Growing Appeal of Online Buying
- Internet Users* in Germany, by Age and Gender, July-September 2008 (% of
respondents)
- Online Activities of Male Internet Users in Germany, by Age, 2008 (% of
respondents)
- Online Activities of Female Internet Users in Germany, by Age, 2008 (% of
respondents)
- Online Buyers in Select Countries, 2008 (% of respondents)
- Retail E-Commerce Sales in Germany, 2003-2008 (billions of € )
- B2C E-Commerce in Germany, 2008-2014 (billions of € )
- Consumers in Germany Who Have Ever Purchased Select Travel
Products/Services Online, February 2009 (millions and % of total population)
- Leading Products and Services Researched Online in the Past Year by
Internet Users* in Germany, October-December 2008 (% of respondents)
Key Trends
- Shopping Clubs
- The Emergence of Mobile Commerce
- 3G* and Total Mobile Subscriptions in Germany, 2005-2009 (millions)
- Top Five Mobile Content Types or Services that Mobile Phone Users* in
Germany Intend to Use in the Next Two Years, November 2008 (% of respondents)
Conclusions
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