Abstract
eMarketer estimates there are 22.4 million people online in Spain in 2009, and
26.4 million in Italy. Both countries rank among the top 15 worldwide in
number of Internet users.
The Italy and Spain Online report looks at why these two European
economic powers lag their neighbors in Internet development.
Overall user numbers only tell part of the story.
Spain and Italy do not approach the Internet penetration levels of other major
European countries such as the UK, France and Germany.
In Italy, the proportion of the total population using the Internet is just
over 45% in 2009. Penetration in Spain is higher, at 55.3%, but not expected
to match the usage level in France, for example, until 2013 or later.
Since large numbers of consumers in Italy and Spain remain offline, only a
small proportion of total advertising spending in the countries goes to the
online channel- and the vast majority of it is directed at the relatively
young, affluent users who are online.
Key questions the “Italy and Spain Online” report answers:
- What are the current patterns of Internet usage in Italy and Spain?
- How rapidly is online advertising spending growing in these two countries?
- How are advertisers and marketers addressing the online audience in Italy
and Spain?
- And many others.....
eMarketer Reports- On Target and Up to Date
The Italy and Spain Online report aggregates the latest data from
international marketing and communications researchers with eMarketer analysis
to provide the information you need to make fast, whip-smart business
decisions.
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