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Market Research Report

Italy and Spain Online: Young, Affluent Users Dominate

Published by eMarketer Contact us : +1-860-674-8796
Published 2009/06 Content info 10 Pages, 17 Charts
Product code EM90065
Price From  US $ 695 Order/Price list
US $ 695 PDF by E-mail (Single User License)
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Description TOC

Table of Contents

Executive Summary

  • Internet Users and Penetration in Select Countries in Europe, 2008-2013 (millions and % of population)
  • Key Questions

The eMarketer View

  • Attitudes of Marketers in Europe Toward Online Advertising, 2009 (% of respondents)

Italy

  • Internet Usage Summary
    • Internet Users and Penetration in Italy, 2008-2013 (millions and % of population)
    • Internet Users in Italy, by Age and Gender, December 2008 (% of respondents)
    • Internet Users in Italy, by Age and Gender, 2008 (% of respondents in each group)
    • Broadband Households and Penetration in Select Countries in Western Europe, 2008-2013 (millions and % of total households)
    • Percent of Leisure Time Spent Online by Internet Users in Select Countries, 2008
    • Top 10 Online Activities of Internet Users in Italy, 2007 & 2008 (% of respondents)
  • Online Advertising Spending
    • Advertising Spending in Italy, by Media, 2005-2009 (billions of € )
    • Advertising Spending Share in Select Countries in Western Europe, by Media, 2009 (% of total)

Spain

  • Internet Usage Summary
    • Internet Users and Penetration in Spain, 2008-2013 (millions and % of population)
    • Internet Users in Spain, by Experience Online, October-December 2008 (% of respondents)
    • Frequency of Internet Usage Among Internet Users in Spain, by Age and Gender, 2008 (% of respondents in each group)
    • Broadband Households in Spain, by Access Technology, 2008-2013 (thousands and % of total households)
    • Online Activities of Internet Users in Spain, October-December 2008 (% of respondents)
  • Online Advertising Spending
    • Advertising Spending Growth in Spain, by Media, 2009 & 2010 (% change)
    • Mobile Phone Subscriptions in Select Countries, 2002 & 2007 (millions and CAGR)

Case Studies

  • Italy
  • Spain

Conclusions

Related Information and Links

  • Related Links
  • Contact
  • Report Contributors
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