Abstract
A crop of green shopping sites has emerged to help consumers find eco-friendly
products and get tips on how to incorporate green practices into their lives.
Savvy consumers use the Internet to evaluate the legitimacy of brands'
eco-friendly product claims. And social network sites are becoming hubs for a
wide range of environmental causes.
The Green E-Commerce report traces the many ways the Internet is
spurring eco-consumerism - and how brand marketers are responding.
Many green marketers are reaching out to consumers not only in mainstream
social networks but also in niche online communities to explain how their
products promote the specific needs and interests of community members.
Brand manufacturers are also publishing information on their Websites about
the ingredients used in their products.
They had better.
Consumers are visiting manufacturers' sites to get detailed information about
green product attributes and investigating whether brands are socially and
environmentally responsible. They are checking to see if green claims are
valid. They are exchanging opinions, mobilizing for action and learning about
green events on environmental blogs and online community forums.
Key questions the “Green E-Commerce” report answers:
- How does the Internet help consumers find eco-friendly products and
evaluate retailers' green claims?
- How are consumers and retailers using social media to further their green
agendas?
- How do retailers use the Internet to act environmentally responsibly?
- How do retailers market their green initiatives online?
- And many others.....
eMarketer Reports - On Target and Up to Date
The Green E-Commerce report aggregates the latest data from marketing
and communications researchers with eMarketer analysis to provide the
information you need to make quick, well-informed business decisions.
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