Green E-Commerce: Gaining Momentum

Table of Contents

Executive Summary

• Number of Eco-Friendly* New Packaged Goods SKUs** in the US, 2004-2008
• Key Questions

The eMarketer View

How Retailers Go Green

Consumer Attitudes and Behavior

• Green Values in Perspective
  • Top Policy Priorities for the President and Congress This Year According to US Adults, January 2009 (% of respondents)
  • US Adults Who Believe Protecting the Environment Should Be a Top Policy Priority for the President and Congress, 2001-2009 (% of respondents)
  • Most Important Product Attributes According to US Consumers, October-November 2008 (% of respondents)
• Green Shopping and Buying
  • US Consumers Who Believe It Is More Environmentally Friendly to Shop Online, March 2009 (% of respondents)
  • Willingness to Shop Online More Often* According to US Consumers Who Believe It Is More Environmentally Friendly to Shop Online, March 2009 (% of respondents)
  • Online Sources of Green Product Information
  • Methods Used by US Consumers to Evaluate the Truth of Environmentally Friendly Product Claims, January 2009 (% of respondents)
• Online and Mobile Activities of US Adult Internet Users to Research and Support Social and Environmental Causes, by Age, August 2008 (% of respondents in each group)
  • US Internet Users Who Use Social Networks/Online Communities, by LOHAS** Segment, 2008 (% of respondents)
• The Recession' s Impact on Green Consumerism
  • Effects of the Economy on Environmental Shopping Habits of US Internet Users, January 2009 (% of respondents)
  • Lifestyle Changes due to Current Economic Climate According to US Internet Users, January 2009 (% of respondents)

Retailers' Green Initiatives

• Number of Eco-Friendly* New Packaged Goods SKUs** in the US, 2004-2008
• Types of False Environmental Claims Made by US Companies, November 2008 & January 2009 (% of total)
• Five Key Green Retail Initiatives
• Green Marketing
  • Most Important Trends for 2009 According to US Marketers (% of respondents)
  • US Online Retailers that Sent Marketing E-Mails Related to Earth Day, 2007-2009 (% of retailers tracked)
• Use of Social Media in Green Marketing

Conclusion

Endnotes

• 104013
  • Number of Eco-Friendly* New Packaged Goods SKUs** in the US, 2004-2008
• 104014
  • Types of False Environmental Claims Made by US Companies, November 2008 & January 2009 (% of total)
• 104020
  • US Internet Users Who Use Social Networks/Online Communities, by LOHAS** Segment, 2008 (% of respondents)

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