Retail E-Commerce Forecast: Cautious Optimism

Table of Contents

Executive Summary

• US B2C E-Commerce Sales, by Segment, 2008-2013 (billions and % change)
• Key Questions

The eMarketer View

• Key eMarketer Numbers - US Retail E-Commerce Forecast

B2C E-Commerce Sales

• US B2C E-Commerce Sales, by Segment, 2008-2013 (billions and % change)

US Retail E-Commerce Forecast Model

• US Retail E-Commerce Forecast Model, 2008-2013
• US Online Shopper and Buyer Definitions, 2009
• Retail E-Commerce Sales
  • US Retail E-Commerce Sales, 2008-2013 (billions and % change)
  • Comparative Estimates: US Retail E-Commerce Sales, 2008-2013 (billions)
  • US Retail E-Commerce Sales, 2002-2007 & 2008-2013 (CAGR)
  • US Total Retail Sales Growth vs. Retail E-Commerce Sales Growth, 2002-2008 (% change)
  • US Retail E-Commerce Sales As a Percent of Total Retail Sales, 2002-2008
• Online Shoppers
  • US Online Shoppers and Penetration, 2008-2013 (millions and % of Internet users)
  • US Online Buyer' s Online Shopping Behavior due to the Current Economy, February-March 2009 (% of respondents)
  • Importance of the Internet for Making Buying Decisions* According to US Internet Users, April 2009 (% of respondents)
  • Likelihood of US Internet Users Researching Online Before Making an Offline Purchase, April 2009 (% of respondents)
  • US Retail Sales, by Channel, 2007-2012 (millions)
  • Reasons that US Online Buyers Check Online Retail Sites Before Shopping in Stores, December 2008 (% of respondents)
  • Sources Used to Evaluate Products for Purchase According to US Internet Users, October 2008 (% of respondents)
• Online Buyers
  • US Online Buyers and Penetration, 2008-2013 (millions and % of Internet users)
  • Comparative Estimates: US Online Buyers, 2007-2010 (% of Internet users)
  • Reasons that US Online Buyers Purchased from a Retailer' s Website Instead of in a Store, December 2008 (% of respondents)
  • Reasons that US Internet Users Prefer to Purchase Online vs. in a Store, by Gender, October 2008 (% of respondents)
  • Leading Reasons that US Internet Users Do Not Plan to Do More Shopping Online this Holiday Season, 2008 (% of respondents)
  • US Online Buyers As a Percent of Online Shoppers, 2008-2013
  • Average Annual Retail E-Commerce Sales per US Online Buyer*, 2008-2013

Online Travel

• US Online Leisure/Unmanaged Business Travel Sales, 2008-2013 (billions and % change)
• US Online Leisure/Unmanaged Business Travel Sales As a Percent of Total Travel Sales, 2006-2010
• US Online Leisure/Unmanaged Business Travel Sales As a Percent of B2C E-Commerce Sales*, 2008-2013 (billions and % change)

Conclusion

Endnotes

• 104450
  • Comparative Estimates: US Retail E-Commerce Sales, 2008-2013 (billions)
• 104458
  • Comparative Estimates: US Online Buyers, 2007-2010 (% of Internet users)
• 104463
  • Key eMarketer Numbers - US Retail E-Commerce Forecast
• 104465
  • US Retail E-Commerce Forecast Model, 2008-2013
• 104468 | 104469 | 104473 | 104475
  • US Retail E-Commerce Sales, 2008-2013 (billions and % change)
  • US Retail E-Commerce Sales, 2002-2007 & 2008-2013 (CAGR)
  • Average Annual Retail E-Commerce Sales per US Online Buyer*, 2008-2013
  • US B2C E-Commerce Sales, by Segment, 2008-2013 (billions and % change)
• 104472
  • US Online Buyers As a Percent of Online Shoppers, 2008-2013
• 104476
  • US Online Leisure/Unmanaged Business Travel Sales As a Percent of B2C E-Commerce Sales*, 2008-2013 (billions and % change)

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