Abstract
The US Hispanic Internet population is growing - in numbers, broadband
connections and time spent online. eMarketer estimates that this year there
will be nearly 23 million Hispanics online, over 50% of the US Hispanic
population.
The Hispanics Online report analyzes the trends driving the growth of
this young, mobile and vibrant population.
Hispanics make up 12.3% of the US Internet population in 2009, and will
increase to 13.9% in 2013.
Like its offline counterpart, this group of Internet users is young - 63% are
under age 35 - and mobile. Some 81% of Hispanics own a cellphone, and for 25%
of these adults, their mobile is their primary phone. They use phone features,
including Internet access, at higher rates than other mobile subscribers.
Many marketers and online publishers are creating campaigns and Websites in
English and Spanish, to reach an audience that switches between languages and
cultures.
Key questions the “Hispanics Online” report answers:
- Who is Hispanic?
- How does the online Hispanic population differ from the offline one?
- What do Hispanics do online?
- What language should advertisers use to reach Hispanics online?
- And many others.....
eMarketer Reports - On Target and Up to Date
The Hispanics Online report aggregates the latest data from marketing
and communications researchers with eMarketer analysis to provide the
information you need to make quick, well-informed business decisions.
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